Since 2006, IMASENS has been developing innovative approaches and expertise renowned by agribusiness companies, which has earned it the Certification Of Research Tax Credit.

Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product development, your pack, your application or your service: collection insights, creation and evaluation of new concepts, models and prototypes, claims and pack faces tests, BtoB and BtoC studies…

 

AREAS OF APPLICATION

Dairy products

 

Grocery sweet / salty

 

Alcoholic beverages / soft drinks

 

Cooked products / Meat / Deli meats

 


Frozen food

 

Fruits & vegetables

 

Bakery products

 

Baby products

 

OUR MEANS

IMASENS is a partner of certified consumer and professional databases to recruit specific targets in France and internationally: restaurant or community managers, managers, purchasing managers, children, babies, teenagers, seniors, early adopters, trend setters, influencers…

The Institute is based on a quality system that complies on procedures, operating procedures and registrations based on the current standard (NF EN ISO 17025).
All the tests we carry out are based on the current normative documents at AFNOR.

For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term consumer communities and long-term with photo/video collection. These communities are led by our specially trained researchers.

IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.

For the characterization of your products, IMASENS has sensory experts trained in many categories of food and beverages (alcoholic or not) whose performance is regularly evaluated.
All the tests that we implement are based on the normative documents of the AFNOR.

IMASENS collaborates with many renowned specialists and researchers to decode consumer behaviors and uses (in the present or from videos) of your packs or products: ergonomists, ethologists, ethnologists, anthropologists food, oenologists, sociologists…

IMASENS is also a network of consumer meeting rooms in France and abroad
Group focus rooms equipped with one-way mirror.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.

POLES OF EXPERTISE PACKS & PRODUCTS

Picto-Inspiration-Imasens

INSPIRATION

Picto-Creation-Imasens

CREATION

Picto-Realisation-Imasens

VALIDATION

Picto-Communication-Imasens-2

COMMUNICATION

OUR SOLUTIONS OF QUALITATIVE – QUANTITATIVE STUDIES

CONSUMERS - PROFESSIONNALS

TestImaSwot ™
Range or marketing mix assessment

ImaScope ™
Insights, uses and attitudes

ImaSatis™
Satisfaction assessment

ImAssess™
Image and position assessment


ImaLab ™
Co-creation of concept or product

IdeaSens ™
Expert creative wokshops, ideas generation

ImaScreen ™
Screening of concepts or product ideas

ImaRank ™
Attributes / features / claims Ranking

ProtoScreen ™
Screening of prototypes and ingredients

ImaPref ™
Compliance, preference, acceptability tests

ImADN ™
Tests of congruence of the sensory / marketing attributes

ImaPerf ™
Convenience tests, effeciency, claims

ProtoExplo™
Position induced by a new ingredient / a new product

UsaPref ™
Tests on the integration of a product into practices and uses

MixmaTest ™
Marketing mix tests, and psychological pricing

PackImatest ™
Packaging testing and screening

ComImatest ™
Print or digital communication tests

ComItem ™
Names and logos tests

SENSORY ANALYSIS

UniMap™
Mapping product environment

PréfImap™
Mapping of sensory and olfactory preferences

SensImap™
Sensory mapping

ImaExpert™
Panels of trained and controlled experts

SensoFlash™
Alternative methods

SensoTraining™
Sensory training, creation of internal panels

ComSenso™
Wheel of flavours, sensory book, taste fields

SOME OF OUR REFERENCES

DO YOU HAVE A PROJECT?