Since 2006, IMASENS has been developing innovative approaches and expertise renowned by agribusiness companies, which has earned it the Certification Of Research Tax Credit.
Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product development, your pack, your application or your service: collection insights, creation and evaluation of new concepts, models and prototypes, claims and pack faces tests, BtoB and BtoC studies…
AREAS OF APPLICATION
Grocery sweet / salty
Alcoholic beverages / soft drinks
Cooked products / Meat / Deli meats
Fruits & vegetables
IMASENS is a partner of certified consumer and professional databases to recruit specific targets in France and internationally: restaurant or community managers, managers, purchasing managers, children, babies, teenagers, seniors, early adopters, trend setters, influencers…
The Institute is based on a quality system that complies on procedures, operating procedures and registrations based on the current standard (NF EN ISO 17025).
All the tests we carry out are based on the current normative documents at AFNOR.
For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term consumer communities and long-term with photo/video collection. These communities are led by our specially trained researchers.
IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.
For the characterization of your products, IMASENS has sensory experts trained in many categories of food and beverages (alcoholic or not) whose performance is regularly evaluated.
All the tests that we implement are based on the normative documents of the AFNOR.
IMASENS collaborates with many renowned specialists and researchers to decode consumer behaviors and uses (in the present or from videos) of your packs or products: ergonomists, ethologists, ethnologists, anthropologists food, oenologists, sociologists…
IMASENS is also a network of consumer meeting rooms in France and abroad
Group focus rooms equipped with one-way mirror.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.