{"id":2095,"date":"2019-10-09T14:09:51","date_gmt":"2019-10-09T14:09:51","guid":{"rendered":"https:\/\/imasens.fr\/inspiration\/"},"modified":"2020-09-25T13:44:01","modified_gmt":"2020-09-25T13:44:01","slug":"inspiration","status":"publish","type":"page","link":"https:\/\/imasens.fr\/en\/expertises\/inspiration\/","title":{"rendered":"Inspiration"},"content":{"rendered":"

[vc_row type=”vc_default” full_width=”stretch_row” content_placement=”middle” bg_type=”bg_color” bg_color_value=”#dab363″ css=”.vc_custom_1570631542827{margin-top: -70px !important;}”][vc_column][vc_column_text]<\/p>\n

OUR AREAS OF EXPERTISE<\/h1>\n

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\"\"INSPIRATION<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”]<\/p>\n

\"\"<\/a>CREATION<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”]<\/p>\n

\"\"<\/a>VALIDATION<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”]<\/p>\n

\"\"<\/a>COMMUNICATION<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row” equal_height=”yes” content_placement=”middle” parallax=”content-moving” animation=”pulse” margin_top=”0″ margin_bottom=”0″ full_width_row=”true” padding_left=”280″ bg_color=”#000000″ bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^11|url^https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Motif-Imasens.png|caption^null|alt^null|title^Motif-Imasens|description^null” bg_img_attach=”fixed” bg_override=”full” css=”.vc_custom_1570633250748{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #000000 !important;}” min_height=”300″][vc_column css_animation=”fadeInLeft” width=”1\/4″][vc_column_text]<\/p>\n

INSPIRATION STEP
\n<\/span><\/h1>\n

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\u201cWe help you to identify new needs and to (re)position yourself on the market\u201c<\/h1>\n

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You want to<\/h1>\n

[\/vc_column_text][vc_column_text]Explore promising Insights<\/strong> for your future innovations<\/p>\n

Identify lines of development for your brand<\/p>\n

Know your difference<\/strong> as a brand, a product[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

With our solution you will<\/h1>\n

[\/vc_column_text][vc_column_text]Know your market\u2019s practices<\/strong> and needs<\/p>\n

Identify improvement opportunities<\/strong> for your range or marketing mix<\/p>\n

Position<\/strong> your product in a competitive environment[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”2″ full_width=”stretch_row” equal_height=”yes” content_placement=”middle” full_width_row=”true” bg_color=”#ffffff” bg_position=”center” bg_cover=”true” bg_attachment=”true” enable_parallax=”false” parallax_content=”parallax_content_value” parallax_content_sense=”30″ css=”.vc_custom_1571126267475{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” bg_image=”https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Motif-Imasens.png”][vc_column css=”.vc_custom_1566557540972{margin-right: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 50px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 30px !important;padding-right: 50px !important;padding-bottom: 0px !important;padding-left: 50px !important;}”]

<\/div>[vc_custom_heading text=”OUR QUALITATIVE & QUANTITATIVE RESEARCH SOLUTIONS” font_container=”tag:h1|font_size:50|text_align:center|color:%23000000″ use_theme_fonts=”yes”][vc_separator color=”custom” border_width=”3″ el_width=”50″ css=”.vc_custom_1571126356254{margin-bottom: 15px !important;padding-top: 15px !important;padding-bottom: 15px !important;}” accent_color=”#4ebbb9″][vc_custom_heading text=”CONSUMERS & PROFESSIONALS” font_container=”tag:h1|font_size:50|text_align:center|color:%23000000″ use_theme_fonts=”yes”]
<\/div>[\/vc_column][\/vc_row][vc_row type=”2″ bg_color=”#ffffff” css=”.vc_custom_1571126279528{background-color: #ededed !important;}”][vc_column width=”1\/4″ css=”.vc_custom_1570635845577{padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1582130880086{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

\"Test\"
\nImaSwot \u2122<\/strong><\/span><\/h4>\n

Range or marketing mix assessment
\n<\/span><\/h3>\n

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Objectives<\/strong>:<\/span> explore, with current and potential customers, the strengths and weaknesses of the marketing mix, a brand, a category of product (organoleptic characteristics, packaging, etc.), identify the improvement or innovation opportunities.<\/span>
\nMethodologies<\/strong>:<\/span> ethnography, in-depth interviews, focus groups, online bulletin board.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

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\"\"
\nImaScope\u2122<\/strong><\/span><\/h4>\n

Insights, uses and attitudes, beauty routines
\n<\/span><\/h3>\n

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Objectives<\/strong>:<\/span> identify consumers insights, identify new needs, understand how a product is used and how to improve it, identify new features based on gestures and practices.
\n<\/span><\/p>\n

Methodologies<\/strong>: <\/span>ethnography, in-depth interviews, focus groups, bulletin board online, photos, videos.<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][vc_column width=”1\/4″][vc_column_text css=”.vc_custom_1582131008549{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

\"\"
\nImaSatis\u2122<\/strong><\/span><\/h4>\n

Satisfaction assessment
\n<\/span><\/h3>\n

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Objectives<\/strong>:<\/span> explore the points of satisfaction and dissatisfaction concerning your product, service or brand with customers and prospects, understand the reasons why customers are moving away from or are loyal to your product, identify the improvement opportunities to retain or attract new customers.
\n<\/span><\/p>\n

Methodologies<\/strong>:<\/span> ethnography, in-depth interviews, focus groups.
\n<\/span><\/p>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][vc_column width=”1\/4″][vc_column_text css=”.vc_custom_1582131074511{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

\"\"
\nImAssess\u2122<\/strong><\/span><\/h4>\n

Image and position assessment
\n<\/span><\/h3>\n

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Objectives<\/strong>: <\/span>explore your brand environment, determine the position and image associated to your brand, analyze the various components of the marketing mix, identify the risks and opportunities of development and innovation for your brand.<\/span><\/p>\n

Methodologies<\/strong>:<\/span> ethnography, in-depth interviews, focus groups, bulletin board online.
\n<\/span><\/p>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row type=”2″ full_width=”stretch_row” equal_height=”yes” content_placement=”middle” full_width_row=”true” bg_color=”#ffffff” bg_position=”center” bg_cover=”true” bg_attachment=”true” enable_parallax=”false” parallax_content=”parallax_content_value” parallax_content_sense=”30″ css=”.vc_custom_1571126302107{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” bg_image=”https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Motif-Imasens.png”][vc_column css=”.vc_custom_1566557540972{margin-right: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 50px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 30px !important;padding-right: 50px !important;padding-bottom: 0px !important;padding-left: 50px !important;}”]

<\/div>[vc_custom_heading text=”SENSORY ANALYSIS” font_container=”tag:h1|font_size:50|text_align:center|color:%23000000″ use_theme_fonts=”yes”][vc_separator color=”custom” border_width=”3″ el_width=”30″ css=”.vc_custom_1571126366162{margin-bottom: 15px !important;padding-top: 15px !important;padding-bottom: 15px !important;}” accent_color=”#4ebbb9″]
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\"\"
\nUniMap\u2122<\/strong><\/span><\/h4>\n

Mapping product environment
\n<\/span><\/h3>\n

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Objectives<\/span><\/strong>:<\/span> sensory description of the products that making up the competitive environment.
\n<\/span><\/p>\n

Methodologies<\/strong>:<\/span> static and\/or dynamic sensory profiles, and multi-dimensional analysis of a product environment using a trained and controlled panel of experts.<\/p>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row” css=”.vc_custom_1563283495787{background-color: #000000 !important;}”][vc_column width=”1\/2″][vc_empty_space height=”60″][vc_column_text css_animation=”fadeInLeft”]<\/p>\n

DO YOU HAVE A PROJECT? <\/span><\/h1>\n

[\/vc_column_text][vc_empty_space height=”60″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”60″][vc_btn title=”Ask our experts for their opinion” style=”gradient-custom” gradient_custom_color_1=”#dab363″ gradient_custom_color_2=”#dab363″ gradient_text_color=”#000000″ shape=”square” size=”lg” align=”left” smooth_scroll=”true” css=”.vc_custom_1582131289163{margin-top: 0px !important;}” link=”url:%20https%3A%2F%2Ftest-consommateur-etude-sensorielle.fr%2Fen%2Fcontact-us%20||target:%20_blank|”][vc_empty_space height=”60″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row type=”vc_default” full_width=”stretch_row” content_placement=”middle” bg_type=”bg_color” bg_color_value=”#dab363″ css=”.vc_custom_1570631542827{margin-top: -70px !important;}”][vc_column][vc_column_text] OUR AREAS OF EXPERTISE [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] INSPIRATION [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] CREATION [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] VALIDATION [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] COMMUNICATION [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row” equal_height=”yes” content_placement=”middle” parallax=”content-moving” animation=”pulse” margin_top=”0″ margin_bottom=”0″ full_width_row=”true” padding_left=”280″ bg_color=”#000000″ bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^11|url^https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Motif-Imasens.png|caption^null|alt^null|title^Motif-Imasens|description^null” bg_img_attach=”fixed” bg_override=”full” css=”.vc_custom_1570633250748{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #000000 !important;}” min_height=”300″][vc_column css_animation=”fadeInLeft”…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2131,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-2095","page","type-page","status-publish","hentry","description-off"],"yoast_head":"\nInspiration - 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