{"id":2117,"date":"2019-10-10T11:35:54","date_gmt":"2019-10-10T11:35:54","guid":{"rendered":"https:\/\/imasens.fr\/creation\/"},"modified":"2020-09-25T13:48:31","modified_gmt":"2020-09-25T13:48:31","slug":"creation","status":"publish","type":"page","link":"https:\/\/imasens.fr\/en\/expertises\/creation\/","title":{"rendered":"Creation"},"content":{"rendered":"

[vc_row type=”vc_default” full_width=”stretch_row” content_placement=”middle” bg_type=”bg_color” bg_color_value=”#dab363″ css=”.vc_custom_1570631542827{margin-top: -70px !important;}”][vc_column][vc_column_text]<\/p>\n

OUR AREAS OF EXPERTISE<\/h1>\n

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\"\"<\/a>INSPIRATION<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”]<\/p>\n

\"\"CREATION<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”]<\/p>\n

\"\"<\/a>VALIDATION<\/span><\/h2>\n

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\"\"<\/a>COMMUNICATION<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row” equal_height=”yes” content_placement=”middle” parallax=”content-moving” animation=”pulse” margin_top=”0″ margin_bottom=”0″ full_width_row=”true” padding_left=”280″ bg_color=”#000000″ bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^11|url^https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Motif-Imasens.png|caption^null|alt^null|title^Motif-Imasens|description^null” bg_img_attach=”fixed” bg_override=”full” css=”.vc_custom_1570633250748{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #000000 !important;}” min_height=”300″][vc_column css_animation=”fadeInLeft” width=”1\/4″][vc_column_text]<\/p>\n

CREATION STEP<\/span><\/h1>\n

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\u201cWe help you to create a product concept or idea in line with your brand and your target\u2019s needs.\u201d<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row” content_placement=”middle” bg_type=”bg_color” bg_color_value=”#ed9d1c”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

You want to<\/h1>\n

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Creating new concepts<\/strong><\/p>\n

Turning a marketing concept into a product brief<\/strong><\/p>\n

Redevelop<\/strong> your product[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

With our solution you will<\/h1>\n

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Generate out-of-the-box ideas<\/strong><\/p>\n

Improve and select your product ideas<\/strong><\/p>\n

Prioritize and characterize your product\u2019s attributes<\/strong><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”2″ full_width=”stretch_row” equal_height=”yes” content_placement=”middle” full_width_row=”true” bg_color=”#ffffff” bg_position=”center” bg_cover=”true” bg_attachment=”true” enable_parallax=”false” parallax_content=”parallax_content_value” parallax_content_sense=”30″ css=”.vc_custom_1571129696633{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” bg_image=”https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Motif-Imasens.png”][vc_column css=”.vc_custom_1566557540972{margin-right: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 50px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 30px !important;padding-right: 50px !important;padding-bottom: 0px !important;padding-left: 50px !important;}”]

<\/div>[vc_custom_heading text=”OUR QUALITATIVE & QUANTITATIVE RESEARCH SOLUTIONS” font_container=”tag:h1|font_size:50|text_align:center|color:%23000000″ use_theme_fonts=”yes”][vc_separator color=”custom” border_width=”3″ el_width=”30″ css=”.vc_custom_1571127551021{margin-bottom: 15px !important;padding-top: 15px !important;padding-bottom: 15px !important;}” accent_color=”#ed9d1c”][vc_custom_heading text=”CONSUMERS & PROFESSIONALS” font_container=”tag:h1|font_size:50|text_align:center|color:%23000000″ use_theme_fonts=”yes”]
<\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″ css=”.vc_custom_1570635845577{padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1582199287560{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

\"\"
\nImaLab \u2122<\/strong><\/span><\/h4>\n

Co-creation of concept or product<\/strong><\/span><\/h3>\n

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Objectives:<\/strong><\/span> generate new ideas and new forms of products \/ packaging based on an idea, a concept.<\/span>
\nMethodologies<\/strong>:<\/span> focus groups or online consumers community, many sensory stimuli.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][vc_column width=”1\/4″][vc_column_text css=”.vc_custom_1582199675216{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

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\nIdeaSens\u2122<\/strong><\/span><\/h4>\n

Expert creative workshops, ideas generation<\/strong><\/span><\/h3>\n

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Objective<\/strong>: <\/span>create new product concepts.<\/span><\/p>\n

Methodologies<\/strong>:<\/span> creativity meetings with experts, divergence and convergence techniques, R&D engineers and marketers.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][vc_column width=”1\/4″][vc_column_text css=”.vc_custom_1582199746843{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

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\nImaScreen\u2122<\/strong><\/span><\/h4>\n

Screening of concepts or product ideas<\/strong><\/span><\/h3>\n

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Objectives<\/strong>:<\/span> select the most relevant product concepts or ideas, identify the strengths and weaknesses, the ways and conditions of improvement \/ finalization of the selected concepts.
\n<\/span><\/p>\n

Methodologies<\/strong>:<\/span>\u00a0focus groups, online qualitative or quantitative studies.<\/span><\/p>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][vc_column width=”1\/4″][vc_column_text css=”.vc_custom_1582199806102{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

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\nImaRank\u2122<\/strong><\/span><\/h4>\n

Attributes \/ features \/ claims ranking<\/span><\/h3>\n

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Objectives:<\/strong><\/span> select the most promising attributes for your target, prioritize the purchase criteria of a product.<\/span>
\nM\u00e9thodologies<\/strong>:<\/span> trade-off, prioritisation of product sheets, online quantitative studies.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row type=”2″ full_width=”stretch_row” equal_height=”yes” content_placement=”middle” full_width_row=”true” bg_color=”#ffffff” bg_position=”center” bg_cover=”true” bg_attachment=”true” enable_parallax=”false” parallax_content=”parallax_content_value” parallax_content_sense=”30″ css=”.vc_custom_1571129708676{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” bg_image=”https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Motif-Imasens.png”][vc_column css=”.vc_custom_1566557540972{margin-right: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 50px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 30px !important;padding-right: 50px !important;padding-bottom: 0px !important;padding-left: 50px !important;}”]

<\/div>[vc_custom_heading text=”SENSORY ANALYSIS” font_container=”tag:h1|font_size:50|text_align:center|color:%23000000″ use_theme_fonts=”yes”][vc_separator color=”custom” border_width=”3″ el_width=”30″ css=”.vc_custom_1571129739611{margin-bottom: 15px !important;padding-top: 15px !important;padding-bottom: 15px !important;}” accent_color=”#ed9d1c”]
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\nPrefImap\u2122<\/strong><\/span><\/h4>\n

Mapping of sensory and olfactory preferences<\/span><\/h3>\n

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Objectives:<\/strong><\/span> identify the preference key drivers and the targets \/ clusters of a category of products, determine the organoleptic levers enabling to maximize preferences.<\/span>
\nMethodologies<\/strong>:<\/span> sensory panels (sensory mapping) and consumers tests (preference, practices and attitudes questionnaire).
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row” css=”.vc_custom_1563283495787{background-color: #000000 !important;}”][vc_column width=”1\/2″][vc_empty_space height=”60″][vc_column_text css_animation=”fadeInLeft”]<\/p>\n

DO YOU HAVE A PROJECT? <\/span><\/h1>\n

[\/vc_column_text][vc_empty_space height=”60″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”60″][vc_btn title=”Ask our experts for their opinion” style=”gradient-custom” gradient_custom_color_1=”#dab363″ gradient_custom_color_2=”#dab363″ gradient_text_color=”#000000″ shape=”square” size=”lg” align=”left” smooth_scroll=”true” css=”.vc_custom_1582200130937{margin-top: 0px !important;}” link=”url:%20https%3A%2F%2Ftest-consommateur-etude-sensorielle.fr%2Fen%2Fcontact-us%20||target:%20_blank|”][vc_empty_space height=”60″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row type=”vc_default” full_width=”stretch_row” content_placement=”middle” bg_type=”bg_color” bg_color_value=”#dab363″ css=”.vc_custom_1570631542827{margin-top: -70px !important;}”][vc_column][vc_column_text] OUR AREAS OF EXPERTISE [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] INSPIRATION [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] CREATION [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] VALIDATION [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] COMMUNICATION [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row” equal_height=”yes” content_placement=”middle” parallax=”content-moving” animation=”pulse” margin_top=”0″ margin_bottom=”0″ full_width_row=”true” padding_left=”280″ bg_color=”#000000″ bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^11|url^https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Motif-Imasens.png|caption^null|alt^null|title^Motif-Imasens|description^null” bg_img_attach=”fixed” bg_override=”full” css=”.vc_custom_1570633250748{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #000000 !important;}” min_height=”300″][vc_column css_animation=”fadeInLeft”…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2131,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-2117","page","type-page","status-publish","hentry","description-off"],"yoast_head":"\nCreation - 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