{"id":2121,"date":"2019-10-15T09:11:00","date_gmt":"2019-10-15T09:11:00","guid":{"rendered":"https:\/\/imasens.fr\/validation\/"},"modified":"2020-09-25T13:31:15","modified_gmt":"2020-09-25T13:31:15","slug":"validation","status":"publish","type":"page","link":"https:\/\/imasens.fr\/en\/expertises\/validation\/","title":{"rendered":"Validation"},"content":{"rendered":"

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OUR AREAS OF EXPERTISE<\/h1>\n

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\"\"<\/a>INSPIRATION<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”]<\/p>\n

\"\"<\/a>CREATION<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”]<\/p>\n

\"\"<\/a>VALIDATION<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”]<\/p>\n

\"\"<\/a>COMMUNICATION<\/span><\/h2>\n

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VALIDATION STEP
\n<\/span><\/h1>\n

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\u201cYou have developed an idea. We select the best leads or prototypes with you.\u201d<\/h1>\n

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You want to<\/h1>\n

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Select your prototypes<\/strong> based on consumers\u2019 preferences<\/p>\n

Check that the\u00a0products developed are appreciated<\/strong>\u00a0and keep[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

With our solution you will<\/h1>\n

[\/vc_column_text][vc_column_text]The sensory or technical characteristics<\/strong> of your product<\/p>\n

The\u00a0congruence of the marketing and sensory attributes<\/strong><\/p>\n

Your product\u2019s\u00a0efficiency<\/strong>\u00a0or convenience<\/p>\n

How your product is integrated in the\u00a0consumers practices<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”2″ full_width=”stretch_row” equal_height=”yes” content_placement=”middle” full_width_row=”true” bg_color=”#ffffff” bg_position=”center” bg_cover=”true” bg_attachment=”true” enable_parallax=”false” parallax_content=”parallax_content_value” parallax_content_sense=”30″ css=”.vc_custom_1571129696633{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” bg_image=”https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Motif-Imasens.png”][vc_column css=”.vc_custom_1566557540972{margin-right: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 50px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 30px !important;padding-right: 50px !important;padding-bottom: 0px !important;padding-left: 50px !important;}”]

<\/div>[vc_custom_heading text=”OUR QUALITATIVE & QUANTITATIVE RESEARCH SOLUTIONS” font_container=”tag:h1|font_size:50|text_align:center|color:%23000000″ use_theme_fonts=”yes”][vc_separator color=”custom” border_width=”3″ el_width=”30″ css=”.vc_custom_1571131602373{margin-bottom: 15px !important;padding-top: 15px !important;padding-bottom: 15px !important;}” accent_color=”#d3d000″][vc_custom_heading text=”CONSUMERS & PROFESSIONALS” font_container=”tag:h1|font_size:50|text_align:center|color:%23000000″ use_theme_fonts=”yes”]
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\"\"
\nProtoScreen \u2122<\/strong><\/span><\/h4>\n

Screening of prototypes, ingredients, materials and functionality<\/strong><\/span><\/h3>\n

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Objective:<\/strong><\/span> select the prototypes that are best suited to the benefit, the marketing brief or the consumers expectations.<\/span>
\nMethodology<\/strong>:<\/span> focus groups with 6 to 10 prototypes (fully developed or not), verbal and nonverbal investigation techniques.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

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\"\"
\nImaPref \u2122<\/strong><\/span><\/h4>\n

Conformity, preference, acceptability or appetence testing<\/strong><\/span><\/h3>\n

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COMPLIANCE TESTS
\nObjective:<\/strong><\/span> check your product\u2019s organoleptic compliance<\/span>
\nMethodology<\/strong>:<\/span> development of sensory profiles with a trained and monitored experts panel.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

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PREFERENCE TEST
\nObjective:<\/strong><\/span> ensure that a significant majority of consumers show a preference for your product compared with the market benchmark.<\/span>
\nMethodology<\/strong>:<\/span> quantitative organoleptic testing in the laboratory or in the classroom.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

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ACCEPTABILITY TESTS
\nObjective:<\/strong><\/span> ensure that a significant majority of consumers appreciate your product.<\/span>
\nMethodology<\/strong>:<\/span> quantitative organoleptic test in laboratory or in room.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

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MARKETING AND SENSORY MIXED STUDIES
\nObjective:<\/strong><\/span> assess your products\u2019 sensory performance and their consistency with the packaging, price…<\/span>
\nMethodology<\/strong>:<\/span> quantitative test with a blind sensory evaluation in laboratory followed by an open evaluation of the packaging leads or other components of the marketing mix in laboratory.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

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\"\"
\nImADN \u2122<\/strong><\/span><\/h4>\n

Tests of congruence of the sensory \/ marketing attributes <\/strong><\/span><\/h3>\n

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Objective:<\/strong><\/span> check and improve the congruence of the sensory \/ marketing attributes, strengthen your product\u2019s sensory identity and signature.<\/span>
\nMethodology<\/strong>:<\/span> focus groups with prototypes tasting, projective and nonverbal techniques to access the imagination and emotions created by the product\u2019s sensory characteristics.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

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\nImaPerf \u2122<\/strong><\/span><\/h4>\n

Convenience tests, efficiency, claims<\/strong><\/span><\/h3>\n

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CONVENIENCE TEST
\nObjective:<\/strong><\/span> check the convenience, ease of use of one or two prototypes<\/span>
\nMethodology<\/strong>:<\/span> verbal data collection and observation, video clips editing.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

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PRODUCT EFFICIENCY TESTS
\nObjectives:<\/strong><\/span> check the product\u2019s efficiency with the target population.<\/span>
\nMethodology<\/strong>: <\/span>qualitative, qualitative and quantitative or quantitative evaluation in a real-life situation.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

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CLAIM TEST
\nObjectives: <\/strong><\/span>check that the claim, the benefit is well perceived when the product is used, identify the strengths and weaknesses of a product when used<\/span>
\nMethodology<\/strong>:<\/span> at home test, telephone or face-to-face evaluation interviews
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

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\"\"
\nProtoExplo \u2122<\/strong><\/span><\/h4>\n

Position induced by a new ingredient \/ a new product<\/strong><\/span><\/h3>\n

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Objective:<\/strong><\/span> explore the potential and position of new ingredients or new features.<\/span>
\nMethodology<\/strong>:<\/span> focus groups with 1 to 10 prototypes (fully developed or not), verbal and nonverbal investigation techniques.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

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\"\"
\nUsaPref \u2122<\/strong><\/span><\/h4>\n

Tests on the integration of a product into practices and uses<\/strong><\/span><\/h3>\n

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Objective:<\/strong><\/span> validate that the developed product fits well into consumer practices and uses.<\/span>
\nMethodology<\/strong>:<\/span> online bulletin board lasting one to three weeks with individual phases and collective discussions phases.
\n<\/span><\/p>\n

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\"\"
\nImaSniff \u2122<\/strong><\/span><\/h4>\n

Fragrance tests<\/strong><\/span><\/h3>\n

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Objective:<\/strong><\/span> evaluate the satisfaction and emotions generated by the fragrance or fragrances (perfumes, household products, cosmetics…).<\/span>
\nMethodology<\/strong>:<\/span> implicit and explicit measures assessed at home, in olfactory rooms or cabins.
\n<\/span><\/p>\n

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<\/div>[vc_custom_heading text=”SENSORY ANALYSIS” font_container=”tag:h1|font_size:50|text_align:center|color:%23000000″ use_theme_fonts=”yes”][vc_separator color=”custom” border_width=”3″ el_width=”30″ css=”.vc_custom_1571131455348{margin-bottom: 15px !important;padding-top: 15px !important;padding-bottom: 15px !important;}” accent_color=”#d3d000″]
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\"\"
\nSensImap \u2122<\/strong><\/span><\/h4>\n

Sensory mapping <\/strong><\/span><\/h3>\n

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Objectives:<\/strong><\/span> map the entire category and position your product in the competitive environment, identify the axes structuring the sensory space, identify the sensory characteristics of your product versus the competition.<\/span>
\nMethodology<\/strong>:<\/span> making sensory profiles of 15 to 20 products with a trained and controlled panel of experts, ACP, …
\n<\/span><\/p>\n

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\"\"
\nImaExpert\u2122<\/strong><\/span><\/h4>\n

Panels of trained and controlled experts<\/strong><\/span><\/h3>\n

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Objectives:<\/strong><\/span> establish an exhaustive sensory identity card of the product and explore its sensory asperities in relation to the market.<\/span>
\nMethodology<\/strong>:<\/span> static (QDA, spectrum and free choice) and dynamic (DTS, time intensity) profiles.
\n<\/span><\/p>\n

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\"\"
\nSensoFlash \u2122<\/strong><\/span><\/h4>\n

Alternative methods<\/strong><\/span><\/h3>\n

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Objective:<\/strong><\/span> quickly identify typical and differentiating sensory attributes from one product to another.<\/span>
\nMethodology<\/strong>:<\/span> Cata, Rata, profils flash, napping and free sorting.
\n<\/span><\/p>\n

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\"\"
\nSensoSniff \u2122<\/strong><\/span><\/h4>\n

Characterization of fragrance, intensity, blooming effect, holding test<\/strong><\/span><\/h3>\n

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Objectives:<\/strong><\/span> establish an identity card and the kinetics of the perfume (blooming effect, holding) and explore its olfactory asperities in relation to the market.<\/span>
\nMethodology<\/strong>:<\/span>\u00a0 static (QDA, spectrum and free choice) and dynamic (SDRs, intensity time)
\nEvaluation at the outlet, on different supports (skin, linen, different surfaces) and at different times (4 hours, 8 hours, etc.).
\n<\/span><\/p>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row” css=”.vc_custom_1563283495787{background-color: #000000 !important;}”][vc_column width=”1\/2″][vc_empty_space height=”60″][vc_column_text css_animation=”fadeInLeft”]<\/p>\n

DO YOU HAVE A PROJECT? <\/span><\/h1>\n

[\/vc_column_text][vc_empty_space height=”60″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”60″][vc_btn title=”Ask our experts for their opinion” style=”gradient-custom” gradient_custom_color_1=”#dab363″ gradient_custom_color_2=”#dab363″ gradient_text_color=”#000000″ shape=”square” size=”lg” align=”left” smooth_scroll=”true” css=”.vc_custom_1582205304973{margin-top: 0px !important;}” link=”url:%20https%3A%2F%2Ftest-consommateur-etude-sensorielle.fr%2Fen%2Fcontact-us%20|||”][vc_empty_space height=”60″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row type=”vc_default” full_width=”stretch_row” content_placement=”middle” bg_type=”bg_color” bg_color_value=”#dab363″ css=”.vc_custom_1570631542827{margin-top: -70px !important;}”][vc_column][vc_column_text] OUR AREAS OF EXPERTISE [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] INSPIRATION [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] CREATION [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] VALIDATION [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] COMMUNICATION [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row” equal_height=”yes” content_placement=”middle” parallax=”content-moving” animation=”pulse” margin_top=”0″ margin_bottom=”0″ full_width_row=”true” padding_left=”280″ bg_color=”#000000″ bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^11|url^https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Motif-Imasens.png|caption^null|alt^null|title^Motif-Imasens|description^null” bg_img_attach=”fixed” bg_override=”full” css=”.vc_custom_1570633250748{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #000000 !important;}” min_height=”300″][vc_column css_animation=”fadeInLeft”…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2131,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-2121","page","type-page","status-publish","hentry","description-off"],"yoast_head":"\nValidation - 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