{"id":2129,"date":"2019-10-15T13:54:52","date_gmt":"2019-10-15T13:54:52","guid":{"rendered":"https:\/\/imasens.fr\/communication\/"},"modified":"2020-09-25T13:50:56","modified_gmt":"2020-09-25T13:50:56","slug":"communication","status":"publish","type":"page","link":"https:\/\/imasens.fr\/en\/expertises\/communication\/","title":{"rendered":"Communication"},"content":{"rendered":"

[vc_row type=”vc_default” full_width=”stretch_row” content_placement=”middle” bg_type=”bg_color” bg_color_value=”#dab363″ css=”.vc_custom_1570631542827{margin-top: -70px !important;}”][vc_column][vc_column_text]<\/p>\n

AREAS OF EXPERTISE<\/h1>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”]<\/p>\n

\"\"<\/a>INSPIRATION<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”]<\/p>\n

\"\"<\/a>CREATION<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”]<\/p>\n

\"\"<\/a>VALIDATION<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”]<\/p>\n

\"\"<\/a>COMMUNICATION<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row” equal_height=”yes” content_placement=”middle” parallax=”content-moving” animation=”pulse” margin_top=”0″ margin_bottom=”0″ full_width_row=”true” padding_left=”280″ bg_color=”#000000″ bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^11|url^https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Motif-Imasens.png|caption^null|alt^null|title^Motif-Imasens|description^null” bg_img_attach=”fixed” bg_override=”full” css=”.vc_custom_1570633250748{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #000000 !important;}” min_height=”300″][vc_column css_animation=”fadeInLeft” width=”1\/4″][vc_column_text]<\/p>\n

COMMUNICATION STEP<\/span><\/h1>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”667″ img_size=”100×100″ css_animation=”fadeInRight”][\/vc_column][vc_column width=”2\/4″][vc_column_text]<\/p>\n

\u201cWe help you to select and improve the communication that speaks the best to your target.\u201d<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row” content_placement=”middle” bg_type=”bg_color” bg_color_value=”#d77872″][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

You want to<\/h1>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Set up specifications<\/strong> (communication, brochure, logo, etc.)<\/p>\n

Improve the incentive value of your communication\/packaging<\/strong><\/p>\n

Check or improve your marketing mix<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

With our solution you will<\/h1>\n

[\/vc_column_text][vc_column_text]Test your marketing mix\u00a0consistency\u00a0<\/strong>and\u00a0attractiveness<\/strong><\/p>\n

Select creative areas<\/strong> (pack, logo, names, brochures)<\/p>\n

Prioritize your sales arguments<\/strong>, the attributes of your products<\/p>\n

Explore your brand’s graphic expression codes<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”2″ full_width=”stretch_row” equal_height=”yes” content_placement=”middle” full_width_row=”true” bg_color=”#ffffff” bg_position=”center” bg_cover=”true” bg_attachment=”true” enable_parallax=”false” parallax_content=”parallax_content_value” parallax_content_sense=”30″ css=”.vc_custom_1571129696633{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” bg_image=”https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Motif-Imasens.png”][vc_column css=”.vc_custom_1566557540972{margin-right: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 50px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 30px !important;padding-right: 50px !important;padding-bottom: 0px !important;padding-left: 50px !important;}”]

<\/div>[vc_custom_heading text=”OUR QUALITATIVE & QUANTITATIVE RESEARCH SOLUTIONS” font_container=”tag:h1|font_size:50|text_align:center|color:%23000000″ use_theme_fonts=”yes”][vc_separator color=”custom” border_width=”3″ el_width=”30″ css=”.vc_custom_1571151320432{margin-bottom: 15px !important;padding-top: 15px !important;padding-bottom: 15px !important;}” accent_color=”#d77872″][vc_custom_heading text=”CONSUMERS & PROFESSIONALS” font_container=”tag:h1|font_size:50|text_align:center|color:%23000000″ use_theme_fonts=”yes”]
<\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″ css=”.vc_custom_1570635845577{padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1582205750813{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

\"\"
\nMixmaTest \u2122<\/strong><\/span><\/h4>\n

Marketing mix tests, and psychological price<\/strong><\/span><\/h3>\n

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Objectives:<\/strong><\/span> identify the most attractive marketing mix, validate the adequacy of an existing mix with the market expectations.<\/span>
\nMethodologies<\/strong>:<\/span> focus groups, qualitative or quantitative online studies.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][vc_column width=”1\/3″][vc_column_text css=”.vc_custom_1582205804643{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

\"\"
\nPackImaTest \u2122<\/strong><\/span><\/h4>\n

Packaging testing and screening<\/strong><\/span><\/h3>\n

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Objectives:<\/strong><\/span> select and improve the most relevant creative areas: shelf impact, approval, incentive value, understanding.<\/span>
\nMethodologies<\/strong>:<\/span> focus groups, online qualitative or quantitative screening, mixed sensory and packaging tests in laboratory or in room.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][vc_column width=”1\/3″][vc_column_text css=”.vc_custom_1582205846939{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

\"\"
\nComImatest \u2122<\/strong><\/span><\/h4>\n

Print or digital communication tests<\/strong><\/span><\/h3>\n

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Read more\n\t\t\t\t\t <\/div><\/div>\n\t\t\t\t<\/div>
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Objectives:<\/strong><\/span> select and improve the most relevant creative areas: understanding, incentive value, product and brand image, adequacy with the product or the\u00a0marketing goals.<\/span>
\nMethodologies<\/strong>:<\/span> focus groups, online qualitative or quantitative screening.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″ css=”.vc_custom_1570635845577{padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1582207867087{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

\"\"
\nComExplo \u2122<\/strong><\/span><\/h4>\n

Exploration of potential forms of expression<\/strong><\/span><\/h3>\n

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Objectives:<\/strong><\/span> identify the images and evocative contents, the chromatic, graphic, visual and textual codes, the icons that may represent the brand, the meaningful words.<\/span>
\nMethodologies<\/strong>:<\/span> focus groups, online anticipation questionnaires.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][vc_column width=”1\/3″][vc_column_text css=”.vc_custom_1582207905702{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

\"\"
\nComItem \u2122<\/strong><\/span><\/h4>\n

Name and logos tests<\/strong><\/span><\/h3>\n

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Objectives:<\/strong><\/span> select and improve the most relevant name, logo or graphic charter: understanding, incentive value, product and brand image, adequacy with the product or the\u00a0marketing goals.<\/span>
\nMethodologies<\/strong>:<\/span> focus groups, online qualitative or quantitative screening.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row type=”2″ full_width=”stretch_row” equal_height=”yes” content_placement=”middle” full_width_row=”true” bg_color=”#ffffff” bg_position=”center” bg_cover=”true” bg_attachment=”true” enable_parallax=”false” parallax_content=”parallax_content_value” parallax_content_sense=”30″ css=”.vc_custom_1571129708676{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” bg_image=”https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Motif-Imasens.png”][vc_column css=”.vc_custom_1566557540972{margin-right: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 50px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 30px !important;padding-right: 50px !important;padding-bottom: 0px !important;padding-left: 50px !important;}”]

<\/div>[vc_custom_heading text=”SENSORY ANALYSIS” font_container=”tag:h1|font_size:50|text_align:center|color:%23000000″ use_theme_fonts=”yes”][vc_separator color=”custom” border_width=”3″ el_width=”30″ css=”.vc_custom_1571151335031{margin-bottom: 15px !important;padding-top: 15px !important;padding-bottom: 15px !important;}” accent_color=”#d77872″]
<\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_column_text css=”.vc_custom_1582207952173{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

\"\"
\nSensoTraining \u2122<\/strong><\/span><\/h4>\n

Sensory training, creation of internal panels<\/strong><\/span><\/h3>\n

[\/vc_column_text]

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[vc_column_text]<\/p>\n

Objectives:<\/strong><\/span> train employees in sensory analysis and support the company in setting up an internal panel.<\/span>
\nMethodologies<\/strong>:<\/span> initial or personalized training in sensory analysis, establishment of protocols, company-specific sensory books.
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][vc_column width=”1\/3″][vc_column_text css=”.vc_custom_1582208004226{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

\"\"
\nComSenso \u2122<\/strong><\/span><\/h4>\n

Wheel of frangrances \/ flavours, sensory book, olfactory \/ gustative fields<\/strong><\/span><\/h3>\n

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[vc_column_text]<\/p>\n

Objectives:<\/strong><\/span> develop a visual and segmented presentation of the product line based on its distinctiveness.<\/span>
\nMethodologies<\/strong>:<\/span> static (QDA, spectrum and free choice) and dynamic (SDRs, intensity time).
\n<\/span><\/p>\n

\u00a0<\/span><\/h5>\n

[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row” css=”.vc_custom_1563283495787{background-color: #000000 !important;}”][vc_column width=”1\/2″][vc_empty_space height=”60″][vc_column_text css_animation=”fadeInLeft”]<\/p>\n

DO YOU HAVE A PROJECT? <\/span><\/h1>\n

[\/vc_column_text][vc_empty_space height=”60″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”60″][vc_btn title=”Ask our experts for their opinion” style=”gradient-custom” gradient_custom_color_1=”#dab363″ gradient_custom_color_2=”#dab363″ gradient_text_color=”#000000″ shape=”square” size=”lg” align=”left” smooth_scroll=”true” css=”.vc_custom_1582208114016{margin-top: 0px !important;}” link=”url:%20https%3A%2F%2Ftest-consommateur-etude-sensorielle.fr%2Fen%2Fcontact-us%20|||”][vc_empty_space height=”60″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row type=”vc_default” full_width=”stretch_row” content_placement=”middle” bg_type=”bg_color” bg_color_value=”#dab363″ css=”.vc_custom_1570631542827{margin-top: -70px !important;}”][vc_column][vc_column_text] AREAS OF EXPERTISE [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] INSPIRATION [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] CREATION [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] VALIDATION [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] COMMUNICATION [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row” equal_height=”yes” content_placement=”middle” parallax=”content-moving” animation=”pulse” margin_top=”0″ margin_bottom=”0″ full_width_row=”true” padding_left=”280″ bg_color=”#000000″ bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^11|url^https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Motif-Imasens.png|caption^null|alt^null|title^Motif-Imasens|description^null” bg_img_attach=”fixed” bg_override=”full” css=”.vc_custom_1570633250748{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #000000 !important;}” min_height=”300″][vc_column css_animation=”fadeInLeft” width=”1\/4″][vc_column_text]…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2131,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-2129","page","type-page","status-publish","hentry","description-off"],"yoast_head":"\nCommunication - IMASENS - Marketing sensoriel - Test consommateur, Analyse et Etude Sensorielle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imasens.fr\/en\/expertises\/communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication - IMASENS - Marketing sensoriel - Test consommateur, Analyse et Etude Sensorielle\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=”vc_default” full_width=”stretch_row” content_placement=”middle” bg_type=”bg_color” bg_color_value=”#dab363″ css=”.vc_custom_1570631542827{margin-top: -70px !important;}”][vc_column][vc_column_text] AREAS OF EXPERTISE [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] INSPIRATION [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] CREATION [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] VALIDATION [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text css_animation=”fadeInUp”] COMMUNICATION [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row” equal_height=”yes” content_placement=”middle” parallax=”content-moving” animation=”pulse” margin_top=”0″ margin_bottom=”0″ full_width_row=”true” padding_left=”280″ bg_color=”#000000″ bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^11|url^https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Motif-Imasens.png|caption^null|alt^null|title^Motif-Imasens|description^null” bg_img_attach=”fixed” bg_override=”full” css=”.vc_custom_1570633250748{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #000000 !important;}” min_height=”300″][vc_column css_animation=”fadeInLeft” width=”1\/4″][vc_column_text]…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imasens.fr\/en\/expertises\/communication\/\" \/>\n<meta property=\"og:site_name\" content=\"IMASENS - Marketing sensoriel - Test consommateur, Analyse et Etude Sensorielle\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-25T13:50:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Picto-Inspiration-Imasens.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/imasens.fr\/en\/expertises\/communication\/\",\"url\":\"https:\/\/imasens.fr\/en\/expertises\/communication\/\",\"name\":\"Communication - IMASENS - Marketing sensoriel - Test consommateur, Analyse et Etude Sensorielle\",\"isPartOf\":{\"@id\":\"https:\/\/imasens.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/imasens.fr\/en\/expertises\/communication\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/imasens.fr\/en\/expertises\/communication\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Picto-Inspiration-Imasens.png\",\"datePublished\":\"2019-10-15T13:54:52+00:00\",\"dateModified\":\"2020-09-25T13:50:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/imasens.fr\/en\/expertises\/communication\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/imasens.fr\/en\/expertises\/communication\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/imasens.fr\/en\/expertises\/communication\/#primaryimage\",\"url\":\"https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Picto-Inspiration-Imasens.png\",\"contentUrl\":\"https:\/\/imasens.fr\/wp-content\/uploads\/2019\/07\/Picto-Inspiration-Imasens.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/imasens.fr\/en\/expertises\/communication\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/imasens.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EXPERTISES\",\"item\":\"https:\/\/imasens.fr\/en\/expertises\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/imasens.fr\/en\/#website\",\"url\":\"https:\/\/imasens.fr\/en\/\",\"name\":\"IMASENS - 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