{"id":3102,"date":"2024-11-08T12:53:32","date_gmt":"2024-11-08T12:53:32","guid":{"rendered":"https:\/\/imasens.fr\/?p=3102"},"modified":"2024-11-08T12:55:29","modified_gmt":"2024-11-08T12:55:29","slug":"our-hair-care-innovation-area","status":"publish","type":"post","link":"https:\/\/imasens.fr\/en\/2024\/11\/08\/our-hair-care-innovation-area\/","title":{"rendered":"OUR HAIR-CARE INNOVATION AREA"},"content":{"rendered":"\r\n<p class=\"has-medium-font-size\"><span style=\"color: #000000;\">In an ever-changing and increasingly competitive hair care market, sensory profiling is a real asset for differentiation.\u00a0<\/span><\/p>\r\n<p><span style=\"color: #000000;\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"color: #000000;\">IMASENS offers a detailed analysis of the <strong>sensorial characteristics<\/strong> of your product, its galenic, texture, and fragrance, but also explores in detail the application experience and the result on wet and dry hair.<\/span><\/p>\r\n<p><span style=\"color: #000000;\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"color: #000000;\">Our innovation area, equipped with a <strong>hairdressing salon<\/strong>, offers you a double sensory evaluation of your products by a panel of <strong>sensory experts and\/or professional hairdressers<\/strong> on volunteers with hair matching the specific criteria of your product claim (Caucasian, African, Asian hair type&#8230;).<\/span><\/p>\r\n<p><span style=\"color: #000000;\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"color: #000000;\">The added benefit:<\/span><\/p>\r\n<p><span style=\"color: #000000;\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"color: #000000;\">These assessments can be combined with <strong>standardised professional photos<\/strong> to visualise the effectiveness of your products and<strong> image analysis<\/strong> to visualise the result before and after treatment in 3D for your communications and product files (Antioxidant, Thermo protection, Sheathing effect, Smoothing, Repair, etc.).<\/span><\/p>\r\n<p><span style=\"color: #000000;\">\r\n\r\n<\/span><\/p>\r\n<p style=\"font-size: 21px;\"><span style=\"color: #000000;\">This new tool is an effective strategy for brands looking to innovate and stand out from their competitors.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"251\" class=\"wp-image-2942\" style=\"width: 263px; height: 83px;\" src=\"https:\/\/imasens.fr\/wp-content\/uploads\/2023\/01\/Logotypes-Imasens-FR.png\" alt=\"\" srcset=\"https:\/\/imasens.fr\/wp-content\/uploads\/2023\/01\/Logotypes-Imasens-FR.png 799w, https:\/\/imasens.fr\/wp-content\/uploads\/2023\/01\/Logotypes-Imasens-FR-300x94.png 300w, https:\/\/imasens.fr\/wp-content\/uploads\/2023\/01\/Logotypes-Imasens-FR-768x241.png 768w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>In an ever-changing and increasingly competitive hair care market, sensory profiling is a real asset for differentiation.\u00a0 IMASENS offers a detailed analysis of the sensorial characteristics of your product, its galenic, texture, and fragrance, but also explores in detail the application experience and the result on wet and dry hair. Our innovation area, equipped with&hellip;<\/p>\n","protected":false},"author":5,"featured_media":3103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-3102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OUR HAIR-CARE INNOVATION AREA - IMASENS - Marketing sensoriel - Test consommateur, Analyse et Etude Sensorielle<\/title>\n<meta name=\"description\" content=\"IMASENS has developed a tool that collects both quantitative and qualitative data on owners and their pets. The data collected on our online test platform is then processed by a statistician and a qualitative analyst. This dual approach provides tangible figures and key insights to improve and position your new product. To know more about this tool, contact us!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imasens.fr\/en\/2024\/11\/08\/our-hair-care-innovation-area\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OUR HAIR-CARE INNOVATION AREA - IMASENS - Marketing sensoriel - Test consommateur, Analyse et Etude Sensorielle\" \/>\n<meta property=\"og:description\" content=\"IMASENS has developed a tool that collects both quantitative and qualitative data on owners and their pets. 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