A partner of FODALI, IMASENS was part of the final selection panel of the FODALI 2017 national call for projects, addressing B to C innovations, held on Thursday, March 2nd, 2017 at 2:00 p.m. at the Agriculture Show, Porte de Versailles in Paris.
IMASENS also awarded a Special Consumer Award, based on an online survey of its national consumer panel.
The innovations of the 10 nominees of the national call for projects were presented to the national IMASENS consumer panel, which counts more than 11,000 people. Each presentation was made in the form of a concept board (specifying the insight, benefit and description of the innovation) in random order. Thanks to a self-administered online questionnaire (CAWI – Computer Assisted Web Interviewing) and its online web test platform, the Institute was able to retrieve and administer the interviews of these consumers. Each innovation tested received a score of approval and originality. The one with the highest score was awarded the Special Consumer Prize.
For this 3rd edition, the winner is MON DRIVE LOCAL, an online sales site for quality local products with supermarket drive-throughs.