INSPIRATION
CREATION
VALIDATION
COMMUNICATION
INSPIRATION STEP
“We help you to identify new needs and to (re)position yourself on the market“
You want to
Explore promising Insights for your future innovations
Identify lines of development for your brand
Know your difference as a brand, a product
With our solution you will
Know your market’s practices and needs
Identify improvement opportunities for your range or marketing mix
Position your product in a competitive environment
OUR QUALITATIVE & QUANTITATIVE RESEARCH SOLUTIONS
CONSUMERS & PROFESSIONALS
ImaSwot ™
Range or marketing mix assessment
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Objectives: explore, with current and potential customers, the strengths and weaknesses of the marketing mix, a brand, a category of product (organoleptic characteristics, packaging, etc.), identify the improvement or innovation opportunities.
Methodologies: ethnography, in-depth interviews, focus groups, online bulletin board.
ImaScope™
Insights, uses and attitudes, beauty routines
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Objectives: identify consumers insights, identify new needs, understand how a product is used and how to improve it, identify new features based on gestures and practices.
Methodologies: ethnography, in-depth interviews, focus groups, bulletin board online, photos, videos.
ImaSatis™
Satisfaction assessment
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Objectives: explore the points of satisfaction and dissatisfaction concerning your product, service or brand with customers and prospects, understand the reasons why customers are moving away from or are loyal to your product, identify the improvement opportunities to retain or attract new customers.
Methodologies: ethnography, in-depth interviews, focus groups.
ImAssess™
Image and position assessment
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Objectives: explore your brand environment, determine the position and image associated to your brand, analyze the various components of the marketing mix, identify the risks and opportunities of development and innovation for your brand.
Methodologies: ethnography, in-depth interviews, focus groups, bulletin board online.
SENSORY ANALYSIS
UniMap™
Mapping product environment
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Objectives: sensory description of the products that making up the competitive environment.
Methodologies: static and/or dynamic sensory profiles, and multi-dimensional analysis of a product environment using a trained and controlled panel of experts.