Since 2006, IMASENS has been developing innovative approaches and expertise renowned by food sector companies, that are eligible for the Crédit Impôt Recherche.
Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product, your pack, your application or your service development: collection insights, creation and evaluation of new concepts, models and prototypes, claims and pack faces tests, BtoB and BtoC studies…
AREAS OF APPLICATION
Dairy products
Grocery sweet / salty
Alcoholic beverages / soft drinks
Cooked products / Meat / Deli meats
Frozen food
Fruits & vegetables
Bakery products
Baby products
OUR MEANS
IMASENS is a partner of certified consumer and professional databases to recruit specific targets in France and internationally: restaurant or community managers, managers, purchasing managers, children, babies, teenagers, seniors, early adopters, trend setters, influencers…
The Institute is based on a quality system that complies on procedures, operating procedures and registrations based on the current standard (NF EN ISO 17025).
All the tests we carry out are based on the current normative documents at AFNOR.
For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term consumer communities and long-term with photo/video collection. These communities are led by our specially trained researchers.
IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.
For the characterization of your products, IMASENS has sensory experts trained in many categories of food and beverages (alcoholic or not) whose performance is regularly evaluated.
All the tests that we implement are based on the normative documents of the AFNOR.
IMASENS collaborates with many renowned specialists and researchers to decode consumer behaviors and uses (in the present or from videos) of your packs or products: ergonomists, ethologists, ethnologists, anthropologists food, oenologists, sociologists…
IMASENS is also a network of consumer meeting rooms in France and abroad
Group focus rooms equipped with one-way mirror.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.
POLES OF EXPERTISE PACKS & PRODUCTS
INSPIRATION
CREATION
VALIDATION
COMMUNICATION
OUR SOLUTIONS OF QUALITATIVE – QUANTITATIVE STUDIES
CONSUMERS - PROFESSIONNALS
ImaSwot ™
Range or marketing mix assessment
ImaScope ™
Insights, uses and attitudes
ImaSatis™
Satisfaction assessment
ImAssess™
Image and position assessment
ImaLab ™
Co-creation of concept or product
IdeaSens ™
Expert creative wokshops, ideas generation
ImaScreen ™
Screening of concepts or product ideas
ImaRank ™
Attributes / features / claims Ranking
ProtoScreen ™
Screening of prototypes and ingredients
ImaPref ™
Compliance, preference, acceptability tests
ImADN ™
Tests of congruence of the sensory / marketing attributes
ImaPerf ™
Convenience tests, effeciency, claims
ProtoExplo™
Position induced by a new ingredient / a new product
UsaPref ™
Tests on the integration of a product into practices and uses
MixmaTest ™
Marketing mix tests, and psychological pricing
PackImatest ™
Packaging testing and screening
ComImatest ™
Print or digital communication tests
ComItem ™
Names and logos tests
SENSORY ANALYSIS
UniMap™
Mapping product environment
PréfImap™
Mapping of sensory and olfactory preferences
SensImap™
Sensory mapping
ImaExpert™
Panels of trained and controlled experts
SensoFlash™
Alternative methods
SensoTraining™
Sensory training, creation of internal panels
ComSenso™
Wheel of flavours, sensory book, taste fields
SOME OF OUR REFERENCES
