Since 2006, IMASENS has been developing innovative approaches and expertise renowned by drug, perfume and hygiene companies, which has earned it the Research Tax Credit accreditation.

Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product development, your pack, your application or your service: collection insights, creation and evaluation of new concepts, models and prototypes, claims tests and pack faces…

 

AREAS OF APPLICATION

Indoor deodorants

 

Laundry maintenance

 

Household products

 

Body hygiene

 

Automation

 

High-tech, Audio, Video, Computer Science

 

Appliances

 

OUR MEANS

IMASENS has olfactory cabins in controlled conditions (ventilation, temperature) and computerized to screen the perfumes of diffusers, laundry, softeners, household products .

IMASENS has a network of standardised rooms in France and internationally dedicated to olfactory tests: offices, rooms, hotel rooms of the same size to screen indoor perfumes.

 

IMASENS offers specific facilities in France and abroad:
Washing machines for testing laundry cleaning products.
A fume cupboard allowing the reconditioning of products in ultra-clean environment and neutral pack in accordance with bPH.

For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term consumer communities and long-term with photo/video collection. These communities are led by our specially trained researchers.

IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.

IMASENS brings in EXPERTS
A panel of sensory experts trained on the 5 senses and whose performance is regularly evaluated.
A network of experts and researchers renowned for decoding consumer behaviours and gestures: psychomotricians, ergonomists, ethologists, ethologists, anthropologists, sociologists

IMASENS uses specific infrastructures (rental of villas…), methods of contextualization or environmental creations (bathrooms, kitchen…) to collect data representative of actual conditions of use (User Experience).

IMASENS is also a network of consumer meeting rooms in France and abroad
Group focus rooms equipped with one-way mirror.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.

POLES OF EXPERTISE PACKS & PRODUCTS

Picto-Inspiration-Imasens

INSPIRATION

Picto-Creation-Imasens

CREATION

Picto-Realisation-Imasens

VALIDATION

Picto-Communication-Imasens-2

COMMUNICATION

OUR SOLUTIONS OF QUALITATIVE – QUANTITATIVE STUDIES

CONSUMERS - PROFESSIONNALS

TestImaSwot ™
Range or marketing mix assessment

ImaScope™
Insights, uses and attitudes

ImaSatis™
Satisfaction assessment

ImAssess™
Image and position assessment

ImaLab ™
Co-creation of concept or product

IdeaSens ™
Experts creative workshops, ideas generations

ImaScreen ™
Screening of concepts or product ideas

ImaRank ™
Attributes / features / claims ranking

ImaPref ™
Tests of compliance, preference, acceptability

ImaPerf ™
Test of practicality, effectiveness, claims

UsaPref ™
Tests on the integration of a product into practices and uses

ImaSniff ™
Fragrance tests

MixmaTest ™
Marketing mix tests, and psychological price

PackImatest ™
Packaging testing and screening

ComImatest ™
Print or digital communication tests

ComItem ™
Names and logos tests

SENSORY ANALYSIS

UniMap™
Mapping product environment

PrefImap™
Mapping sensory and olfactory preferences

SensImap™
Sensory mapping

ImaExpert™
Panels of trained and controlled experts

SensoFlash™
Alternative methods

SensoSniff ™
Characterization of fragrances,
Intensity, blooming effect, holding tests

SensoTraining™
Sensory training, creation of internal panels

ComSenso™
Wheel of fragrances, sensory book, olfactory fields

SOME OF OUR REFERENCES

DO YOU HAVE A PROJECT?