Since 2006, IMASENS has been developing innovative approaches and expertise renowned by drug, perfume and hygiene companies, that are eligible for the Crédit Impôt Recherche.
Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product, your pack, your application or your service development: collection insights, creation and evaluation of new concepts, models and prototypes, claims tests and pack faces…
AREAS OF APPLICATION
Indoor deodorants
Laundry maintenance
Household products
Body hygiene
Automation
High-tech, Audio, Video, Computer Science
Appliances
OUR MEANS
IMASENS has olfactory cabins in controlled conditions (ventilation, temperature) and computerized to screen the perfumes of diffusers, laundry, softeners, household products .
IMASENS has a network of standardised rooms in France and internationally dedicated to olfactory tests: offices, rooms, hotel rooms of the same size to screen indoor perfumes.
IMASENS offers specific facilities in France and abroad:
Washing machines for testing laundry cleaning products.
A fume cupboard allowing the reconditioning of products in ultra-clean environment and neutral pack in accordance with bPH.
For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term consumer communities and long-term with photo/video collection. These communities are led by our specially trained researchers.
IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.
IMASENS brings in EXPERTS
A panel of sensory experts trained on the 5 senses and whose performance is regularly evaluated.
A network of experts and researchers renowned for decoding consumer behaviours and gestures: psychomotricians, ergonomists, ethologists, ethnologists, anthropologists, sociologists
IMASENS uses specific infrastructures (rental of villas…), methods of contextualization or environmental creations (bathrooms, kitchen…) to collect data representative of actual conditions of use (User Experience).
IMASENS is also a network of consumer meeting rooms in France and abroad
Group focus rooms equipped with one-way mirror.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.
POLES OF EXPERTISE PACKS & PRODUCTS
INSPIRATION
CREATION
VALIDATION
COMMUNICATION
OUR SOLUTIONS OF QUALITATIVE – QUANTITATIVE STUDIES
CONSUMERS - PROFESSIONNALS
ImaLab ™
Co-creation of concept or product
IdeaSens ™
Experts creative workshops, ideas generations
ImaScreen ™
Screening of concepts or product ideas
ImaRank ™
Attributes / features / claims ranking
ImaPref ™
Tests of compliance, preference, acceptability
ImaPerf ™
Test of practicality, effectiveness, claims
UsaPref ™
Tests on the integration of a product into practices and uses
ImaSniff ™
Fragrance tests
MixmaTest ™
Marketing mix tests, and psychological price
PackImatest ™
Packaging testing and screening
ComImatest ™
Print or digital communication tests
ComItem ™
Names and logos tests
SENSORY ANALYSIS
UniMap™
Mapping product environment
PrefImap™
Mapping sensory and olfactory preferences
SensImap™
Sensory mapping
ImaExpert™
Panels of trained and controlled experts
SensoFlash™
Alternative methods
SensoSniff ™
Characterization of fragrances,
Intensity, blooming effect, holding tests
SensoTraining™
Sensory training, creation of internal panels
ComSenso™
Wheel of fragrances, sensory book, olfactory fields
SOME OF OUR REFERENCES
