Since 2006, IMASENS has been developing innovative approaches and expertise renowned by toy and stationery companies, which has earned it the Certification Of Research Tax Credit.

Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product development, your pack, your application or your service: collection insights, creation and evaluation of new concepts, models and prototypes, pack face tests, BtoB and BtoC studies…

 

AREAS OF APPLICATION

Writing

 

Coloring / Drawing

 

School supplies

 

Stationery

 

 Toys / Games

 

OUR MEANS

IMASENS is a partner of certified consumer and professional databases allowing access to specific targets in France and internationally: childcare workers, primary and secondary teachers, cartoonists, parents, teenagers, children, babies

A network of renowned specialists capable of decoding consumer behaviour and assessing the level of ergonomics and appropriation of the tools tested (in the present or from videos): psychomotricians, ergonomists, ethologists, psychologists childhood, sociologists…

Use of specific infrastructures, methods of contextualization, creation of virtual environments (classroom, living place, office corner …) in order to collect data representative of the real conditions of use (User Experience)

A panel of trained experts whose performance is regularly evaluated. The skills of our experts are maintained through regular upgrades.

For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term and long-term consumer communities with photo/video collection. These communities are led by our specially trained researchers.

IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.

IMASENS is also a network of consumer meeting rooms in France and abroad
Group focus rooms equipped with one-way mirror.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.

POLES OF EXPERTISE PACKS & PRODUCTS

Picto-Inspiration-Imasens

INSPIRATION

Picto-Creation-Imasens

CREATION

Picto-Realisation-Imasens

VALIDATION

Picto-Communication-Imasens-2

COMMUNICATION

OUR SOLUTIONS OF QUALITATIVE – QUANTITATIVE STUDIES

CONSUMERS - PROFESSIONNALS

TestImaSwot ™
Range or marketing mix assessment

ImaScope™
Insights, uses and attitudes

ImaSatis™
Satisfaction assessment

ImAssess™
Image and position assessment

ImaLab ™
Co-creation of concept or product

IdeaSens ™
Expert creative workshops, ideas generations

ImaScreen ™
Screening of concepts or product ideas

ImaRank ™
Attributes / features / claims ranking

ProtoScreen ™
Screening of prototypes and ingredients

ImaPref ™
Compliance, preference, acceptability tests

ImaPerf ™
Practicality tests and efficiency

UsaPref ™
Tests on the integration of a product into practices and uses

ImaSniff ™
Fragrance tests

 

MixmaTest ™
Marketing mix tests, and psychological price

PackImatest ™
Packaging testing and screening

ComImatest ™
Print or digital communication tests

ComItem ™
Names and logos tests

SENSORY ANALYSIS

UniMap™
Mapping product environment

PrefImap™
Mapping of sensory, olfactoryand ergonomic preferences

SensImap™
Sensory mapping

ImaExpert™
Panels of trained and controlled experts

SensoFlash™
Alternative methods

SensoTraining™
Sensory training, creation of internal panels

ComSenso™
Sensory book

DO YOU HAVE A PROJECT?