Since 2006, IMASENS has been developing innovative approaches and expertise renowned by nutrition and health companies, that are eligible for the Crédit Impôt Recherche.
Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product, your pack, your application or your service development: collection insights, creation and evaluation of new concepts, models and prototypes, claims and pack faces tests, BtoB and BtoC studies…
AREAS OF APPLICATION
Parapharmacy
Dietary supplements
Functional foods and beverages
Infant milks
Connected health and wellness
OUR MEANS
Imasens is a partner of certified consumer and professional databases allowing access to specific targets in France and internationally: healthcare professionals, prescribers, influencers, patients, seniors, …
For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term and long-term consumer communities with photo/video collection. These communities are led by our specially trained researchers.
IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.
A panel of experts trained on different galenics and whose performances are regularly evaluated.
Our sensory analyses are carried out in a laboratory (NF EN ISO 8589) of 35 individual booths, computerized with the Fizz network software.
IMASENS is also a network of consumer meeting rooms in France and abroad
Group focus rooms equipped with one-way mirro.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.
POLES OF EXPERTISE PACKS & PRODUCTS
INSPIRATION
CREATION
VALIDATION
COMMUNICATION
OUR SOLUTIONS OF QUALITATIVE – QUANTITATIVE STUDIES
CONSUMERS - PROFESSIONNALS
ImaLab ™
Co-creation of concept or product
IdeaSens ™
Experts creative workshops, ideas generations
ImaScreen ™
Screening de concepts ou d’idées produits
ImaRank ™
Ranking d’attributs / fonctionnalités / claims
ProtoScreen ™
Screening of prototypes, ingredients
ImaPref ™
Compliance, preference, acceptability tests
ImADN ™
Tests of congruence of sensory / marketing attributes
ImaPerf ™
Tests of practicality, effectiveness, claims
ProtoExplo™
Position induced by a new ingredient/ a new product
UsaPref ™
Tests on the integration of a product into practices and uses
MixmaTest ™
Marketing mix tests, and psychological price
PackImatest ™
Packaging testing and screening
ComImatest ™
Print or digital communication tests
ComItem ™
Names and logos tests
SENSORY ANALYSIS
UniMap™
Mapping product environment
PrefImap™
Mapping of sensory and olfactory preferences
SensImap™
Sensory mapping
ImaExpert™
Panels of trained and controlled experts
SensoFlash™
Alternative methods
SensoTraining™
Sensory training, creation of internal panels
ComSenso™
Sensory book
SOME OF OUR REFERENCES
