Since 2006, IMASENS has been developing innovative approaches and expertise renowned by nutrition and health companies, that are eligible for the Crédit Impôt Recherche.

Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product development, your pack, your application or your service: collection insights, creation and evaluation of new concepts, models and prototypes, claims and pack faces tests, BtoB and BtoC studies…

 

AREAS OF APPLICATION

Parapharmacy

 

Dietary supplements

 

Functional foods and beverages

 

Infant milks

 

Connected health and wellness

 

OUR MEANS

Imasens is a partner of certified consumer and professional databases allowing access to specific targets in France and internationally: healthcare professionals, prescribers, influencers, patients, seniors, …

For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term and long-term consumer communities with photo/video collection. These communities are led by our specially trained researchers.

IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.

A panel of experts trained on different galenics and whose performances are regularly evaluated.
Our sensory analyses are carried out in a laboratory (NF EN ISO 8589) of 35 individual booths, computerized with the Fizz network software.

IMASENS is also a network of consumer meeting rooms in France and abroad
Group focus rooms equipped with one-way mirro.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.

POLES OF EXPERTISE PACKS & PRODUCTS

Picto-Inspiration-Imasens

INSPIRATION

Picto-Creation-Imasens

CREATION

Picto-Realisation-Imasens

VALIDATION

Picto-Communication-Imasens-2

COMMUNICATION

OUR SOLUTIONS OF QUALITATIVE – QUANTITATIVE STUDIES

CONSUMERS - PROFESSIONNALS

TestImaSwot ™
Range or marketing mix assessment

ImaScope™
Insights, uses and attitudes

ImaSatis™
Satisfaction assessment

ImAssess™
Image and position assessment

ImaLab ™
Co-creation of concept or product

IdeaSens ™
Experts creative workshops, ideas generations

ImaScreen ™
Screening de concepts ou d’idées produits

ImaRank ™
Ranking d’attributs / fonctionnalités / claims

ProtoScreen ™
Screening of prototypes, ingredients

ImaPref ™
Compliance, preference, acceptability tests

ImADN ™
Tests of congruence of sensory / marketing attributes

ImaPerf ™
Tests of practicality, effectiveness, claims

ProtoExplo™
Position induced by a new ingredient/ a new product

UsaPref ™
Tests on the integration of a product into practices and uses

MixmaTest ™
Marketing mix tests, and psychological price

PackImatest ™
Packaging testing and screening

ComImatest ™
Print or digital communication tests

ComItem ™
Names and logos tests

SENSORY ANALYSIS

UniMap™
Mapping product environment

 

PrefImap™
Mapping of sensory and olfactory preferences

SensImap™
Sensory mapping

ImaExpert™
Panels of trained and controlled experts

SensoFlash™
Alternative methods

SensoTraining™
Sensory training, creation of internal panels

ComSenso™
Sensory book

SOME OF OUR REFERENCES

DO YOU HAVE A PROJECT?