OUR AREAS OF EXPERTISE

INSPIRATION

CREATION

VALIDATION

COMMUNICATION

CREATION STEP

Picto-Creation-Imasens

“We help you to create a product concept or idea in line with your brand and your target’s needs.”

You want to

Creating new concepts

Turning a marketing concept into a product brief

Redevelop your product

With our solution you will

Generate out-of-the-box ideas

Improve and select your product ideas

Prioritize and characterize your product’s attributes

OUR QUALITATIVE & QUANTITATIVE RESEARCH SOLUTIONS

CONSUMERS & PROFESSIONALS


ImaLab ™

Co-creation of concept or product

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Objectives: generate new ideas and new forms of products / packaging based on an idea, a concept.
Methodologies: focus groups or online consumers community, many sensory stimuli.

 


IdeaSens™

Expert creative workshops, ideas generation

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Objective: create new product concepts.

Methodologies: creativity meetings with experts, divergence and convergence techniques, R&D engineers and marketers.

 


ImaScreen™

Screening of concepts or product ideas

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Objectives: select the most relevant product concepts or ideas, identify the strengths and weaknesses, the ways and conditions of improvement / finalization of the selected concepts.

Methodologies: focus groups, online qualitative or quantitative studies.


ImaRank™

Attributes / features / claims ranking

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Objectives: select the most promising attributes for your target, prioritize the purchase criteria of a product.
Méthodologies: trade-off, prioritisation of product sheets, online quantitative studies.

 

SENSORY ANALYSIS


PrefImap™

Mapping of sensory and olfactory preferences

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Objectives: identify the preference key drivers and the targets / clusters of a category of products, determine the organoleptic levers enabling to maximize preferences.
Methodologies: sensory panels (sensory mapping) and consumers tests (preference, practices and attitudes questionnaire).

 

DO YOU HAVE A PROJECT?