INSPIRATION
CREATION
VALIDATION
COMMUNICATION
CREATION STEP
“We help you to create a product concept or idea in line with your brand and your target’s needs.”
You want to
Creating new concepts
Turning a marketing concept into a product brief
Redevelop your product
With our solution you will
Generate out-of-the-box ideas
Improve and select your product ideas
Prioritize and characterize your product’s attributes
OUR QUALITATIVE & QUANTITATIVE RESEARCH SOLUTIONS
CONSUMERS & PROFESSIONALS
ImaLab ™
Co-creation of concept or product
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Objectives: generate new ideas and new forms of products / packaging based on an idea, a concept.
Methodologies: focus groups or online consumers community, many sensory stimuli.
IdeaSens™
Expert creative workshops, ideas generation
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Objective: create new product concepts.
Methodologies: creativity meetings with experts, divergence and convergence techniques, R&D engineers and marketers.
ImaScreen™
Screening of concepts or product ideas
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Objectives: select the most relevant product concepts or ideas, identify the strengths and weaknesses, the ways and conditions of improvement / finalization of the selected concepts.
Methodologies: focus groups, online qualitative or quantitative studies.
ImaRank™
Attributes / features / claims ranking
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Objectives: select the most promising attributes for your target, prioritize the purchase criteria of a product.
Méthodologies: trade-off, prioritisation of product sheets, online quantitative studies.
SENSORY ANALYSIS
PrefImap™
Mapping of sensory and olfactory preferences
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Objectives: identify the preference key drivers and the targets / clusters of a category of products, determine the organoleptic levers enabling to maximize preferences.
Methodologies: sensory panels (sensory mapping) and consumers tests (preference, practices and attitudes questionnaire).