Since 2006, IMASENS has been developing innovative approaches and expertise renowned by cosmetics and perfume companies, that are eligible for the Crédit Impôt Recherche.
Imasens is now part of the prestigious cosmetic valley network, the world’s leading network of perfume and cosmetics industries.
Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product, your pack, your application or your service development: collection insights, creation and evaluation of new concepts, models and prototypes, claims and pack faces tests, BtoB and BtoC studies…
Perfumes
Care / sun care products for face & body
Make-up products
Hair products
Shower / shaving products
Deodorants
Dental care products
Beauty accessories
IMASENS is a partner of certified consumer and professional databases enabling it to recruit specific targets in France and internationally: hairdressers, beauty salons, early adopters, trend setters, influencers, male volunteers Women in Europe, South and North America, Asia and Africa…
IMASENS collaborates with many renowned specialists and researchers to decode consumer behaviours and uses (in the present or from videos): psychomotricians, ergonomists, ethologists, ethnologists, anthropologists, sociologists…
To test your perfumes, IMASENS has olfactory cabins in controlled conditions (ventilation, temperature) and computerized.
These installations allow you to screen your prototypes on the olfactory dimension alone.
For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term consumer communities and long-term with photo/video collection. These communities are led by our specially trained researchers.
IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.
For the characterization of your products, IMASENS has sensory experts trained on the 5 senses and whose performance is regularly evaluated.
IMASENS uses specific infrastructures and contextualization methods to collect data representative of real-world conditions of use (User Experience).
For example, IMASENS has bathrooms with a sink and shower, equipped with audio and video: screening products in real conditions, observing gestures, beauty routines and exploring emotions…
IMASENS is also a network of consumer meeting rooms in France and abroad Group focus rooms equipped with one-way mirror.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.
ImaLab ™
IdeaSens ™
ImaScreen ™
ImaRank ™
ProtoScreen ™
ImaPref ™
ImADN ™
ImaPerf ™
ProtoExplo™
UsaPref ™
ImaSniff ™
MixmaTest ™
PackImatest ™
ComImatest ™
ComItem ™
UniMap™
PrefImap™
SensImap™
ImaExpert™
SensoFlash™
SensoSniff™
SensoTraining™
ComSenso™
