Since 2006, IMASENS has been developing innovative approaches and expertise renowned by cosmetics and perfume companies, that are eligible for the Crédit Impôt Recherche.

Imasens is now part of the prestigious cosmetic valley network, the world’s leading network of perfume and cosmetics industries.

Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product development, your pack, your application or your service: collection insights, creation and evaluation of new concepts, models and prototypes, claims and pack faces tests, BtoB and BtoC studies…

 

AREAS OF APPLICATION

Perfumes

 

Care / sun care products for face & body

 

Make-up products

 

Hair products

 

Shower / shaving products

 

Deodorants

 

Dental care products

 

Beauty accessories

 

OUR MEANS

IMASENS is a partner of certified consumer and professional databases enabling it to recruit specific targets in France and internationally: hairdressers, beauty salons, early adopters, trend setters, influencers, male volunteers Women in Europe, South and North America, Asia and Africa…

IMASENS collaborates with many renowned specialists and researchers to decode consumer behaviours and uses (in the present or from videos): psychomotricians, ergonomists, ethologists, ethologists, anthropologists, sociologists…

 

To test your perfumes, IMASENS has olfactory cabins in controlled conditions (ventilation, temperature) and computerized.
These installations allow you to screen your prototypes on the olfactory dimension alone.

 

 

For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term consumer communities and long-term with photo/video collection. These communities are led by our specially trained researchers.

 

IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.

 

For the characterization of your products, IMASENS has sensory experts trained on the 5 senses and whose performance is regularly evaluated.

 

IMASENS uses specific infrastructures and contextualization methods to collect data representative of real-world conditions of use (User Experience).

For example, IMASENS has bathrooms with a sink and shower, equipped with audio and video: screening products in real conditions, observing gestures, beauty routines and exploring emotions…

 

 

IMASENS is also a network of consumer meeting rooms in France and abroad Group focus rooms equipped with one-way mirror.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.

POLES OF EXPERTISE PACKS & PRODUCTS

Picto-Inspiration-Imasens

INSPIRATION

Picto-Creation-Imasens

CREATION

Picto-Realisation-Imasens

VALIDATION

Picto-Communication-Imasens-2

COMMUNICATION

OUR SOLUTIONS OF QUALITATIVE – QUANTITATIVE STUDIES

CONSUMERS - PROFESSIONNALS

ImaSwot ™
Range or marketing mix assessment

ImaScope™
Insights, uses and attitudes, beauty routines

ImaSatis™
Satisfaction assessment

ImAssess™
Image and position assessment

 

ImaLab ™
Co-creation of concept or product

IdeaSens ™
Experts creative workshops, ideas generations

ImaScreen ™
Screening of concepts or product ideas

ImaRank ™
Attributes / features / claims ranking

ProtoScreen ™
Screening of prototypes, ingredients

ImaPref ™
Compliance, preference, acceptability tests

 

ImADN ™
Tests of congruence of the sensory / marketing attributes

ImaPerf ™
Convenience tests, efficiency, claims

ProtoExplo™
Position induced by a new ingredient/ a new product

UsaPref ™
Tests on the integration of a product into practices and uses

ImaSniff ™
Fragrance tests

MixmaTest ™
Marketing mix tests, and psychological price

PackImatest ™
Packaging testing and screening

ComImatest ™
Print or digital communication tests

ComItem ™
Names and logos tests

SENSORY ANALYSIS

UniMap™
Mapping product environment

PrefImap™
Mapping of sensory and olfactory preferences

SensImap™
Sensory mapping

ImaExpert™
Panels of trained and controlled experts

SensoFlash™
Alternative methods

SensoSniff™
Characterization of fragrances, Intensity, blooming effect, holding tests

SensoTraining™
Sensory training, creation of internal panels

ComSenso™
Wheel of fragrances, sensory book, olfactory fields

SOME OF OUR REFERENCES

DO YOU HAVE A PROJECT?