Since 2006, IMASENS has been developing innovative approaches and expertise enowned by Pet Food /Pet Care companies, which has earned it the Certification Of Research Tax Credit.

Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product development, your pack, your application or your service: collection insights, creation and evaluation of new concepts, models and prototypes, claims and pack faces tests, BtoB and BtoC studies…

 

AREAS OF APPLICATION

Treats

 

Food

 

Hygiene

 

Care

 

Accessories

 

Veterinary products

 

OUR MEANS

IMASENS is a partner of certified consumer and professional databases enabling it to recruit specific targets in France and abroad: veterinarians, prescribers, influencers, owners of all types of animals…

IMASENS collaborates with a network of renowned specialists to decode animal behaviors (in presentation or from videos): specialized educators, behavioral veterinarians, ethologists…

For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term consumer communities and long-term with photo/video collection. These communities are led by our specially trained researchers.

IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.

IMASENS is also a network of consumer meeting rooms in France and abroad
Focus group rooms equipped one-way mirror.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.

IMASENS has a reconditioning room: a fume cupboard, allowing the reconditioning of products in ultra-clean environment and neutral pack in respect of the BPH.

POLES OF EXPERTISE PACKS & PRODUCTS

Picto-Inspiration-Imasens

INSPIRATION

Picto-Creation-Imasens

CREATION

Picto-Realisation-Imasens

VALIDATION

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COMMUNICATION

OUR SOLUTIONS OF QUALITATIVE – QUANTITATIVE STUDIES

CONSUMERS - PROFESSIONNALS

TestImaSwot ™
Range or marketing mix assessment

ImaScope™
Insights, uses and attitudes

ImaSatis™
Satisfaction assessment

ImAssess™
Image and position assessment

ImaLab ™
Co-creation of concept or product

IdeaSens ™
Expert creative workshops, ideas generations

ImaScreen ™
Screening of concepts or product ideas

ImaRank ™
Attributes / features / claims ranking

ProtoScreen ™
Screening of prototypes, ingredients and functionality

ImaPref ™
Compliance, preference, acceptability or appetence tests

ImaPerf ™
Convenience tests, efficiency, claims

UsaPref ™
Tests on the integration of a product into practices and uses

SensoSniff™
Fragrances tests

MixmaTest ™
Marketing mix tests, and psychological price

PackImatest ™
Packaging testing and screening

ComImatest ™
Print or digital communication tests

ComItem ™
Names and logos tests

SOME OF OUR REFERENCES

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