Since 2006, IMASENS has been developing innovative approaches and expertise renowned by Pet Food /Pet Care companies, that are eligible for the Crédit Impôt Recherche.

Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product, your pack, your application or your service development: collection insights, creation and evaluation of new concepts, models and prototypes, claims and pack faces tests, BtoB and BtoC studies…

AREAS OF APPLICATION

Treats

Food

Hygiene

Care

Accessories

Veterinary products

OUR MEANS

IMASENS is a partner of certified consumer and professional databases enabling it to recruit specific targets in France and abroad: veterinarians, prescribers, influencers, owners of all types of animals…

IMASENS collaborates with a network of renowned specialists to decode animal behaviors (in presentation or from videos): specialized educators, behavioral veterinarians, ethologists…

For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term consumer communities and long-term with photo/video collection. These communities are led by our specially trained researchers.

IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.

IMASENS is also a network of consumer meeting rooms in France and abroad
Focus group rooms equipped one-way mirror.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.

IMASENS has a reconditioning room: a fume cupboard, allowing the reconditioning of products in ultra-clean environment and neutral pack in respect of the BPH.