Since 2006, IMASENS has been developing innovative approaches and expertise renowned by sports companies, that are eligible for the Crédit Impôt Recherche.

Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product development, your pack, your application or your service: collection insights, creation and evaluation of new concepts, models and prototypes, pack face tests, BtoB and BtoC studies…
 

AREAS OF APPLICATION

Shoes

 

Technical clothing

 

Materials and equipment

 

Connected apps and objects

 

Accessories

 

Food and care

 

OUR MEANS

IMASENS is a partner of certified consumer and professional bases allowing access to specific targets in France and internationally: sports coaches, sports club managers, high-level sportsmen, regular sportsmen or early adopters, trend setters, influencers…

A network of renowned specialists capable of decoding consumer behaviour and assessing the level of ergonomics and performance of the accessories or instruments tested (in presentation or from videos): sports coaches, psychomotricians, ergonomists, ethologists, podiatrists, posturologists, physiotherapists…

Use of specific infrastructures (sports halls, gymnasiums, tennis courts, etc.) and partnerships with sports clubs to collect data representative of the actual conditions of use (User Experience)

For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term and long-term consumer communities with photo/video collection. These communities are led by our specially trained researchers.

Imasens offers two types of panels for each sport:
A panel of sensory experts trained on materials and textiles.
A panel of experienced practitioners for the evaluation of equipment/instrument performance.

IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.

POLES OF EXPERTISE PACKS & PRODUCTS

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INSPIRATION

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CREATION

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VALIDATION

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COMMUNICATION

OUR SOLUTIONS OF QUALITATIVE – QUANTITATIVE STUDIES

CONSUMERS - PROFESSIONNALS

ImaSwot ™
Range or marketing mix assessment

ImaScope™
Insights, uses and attitudes

ImaSatis™
Satisfaction assessment

ImAssess™
Image and position assessment

ImaLab ™
Co-creation of concept or product

IdeaSens ™
Experts creative workshops, ideas generations

ImaScreen ™
Screening of concepts or product ideas

ImaRank ™
Attributes / features / claims ranking

ProtoScreen ™
Screening of prototypes, materials and functionality

ImaPref ™
Compliance, preference, acceptability tests

ImaPerf ™
Practicality and performance tests

UsaPref ™
Tests on the integration of a product into practices and uses

ImaSniff ™
Fragrance tests

MixmaTest ™
Marketing mix tests, and psychological price

PackImatest ™
Packaging tests and packs screening

ComImatest ™
Print or digital communication tests

ComItem ™
Names and logos tests

SENSORY ANALYSIS

UniMap™
Mapping product environment

 

PrefImap™
Mapping ofsensory, olfactory and ergonomic preferences

SensImap™
Sensory mapping

ImaExpert™
Panels of trained and controlled experts

SensoFlash™
Alternative methods

SensoTraining™
Sensory training, creation of internal panels

ComSenso™
Sensory book

DO YOU HAVE A PROJECT?