Since 2006, IMASENS has been developing innovative approaches and expertise renowned by sports companies, that are eligible for the Crédit Impôt Recherche.
Since 2006, IMASENS has been developing innovative approaches and expertise renowned by sports companies, that are eligible for the Crédit Impôt Recherche.
Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product, your pack, your application or your service development: collection insights, creation and evaluation of new concepts, models and prototypes, pack face tests, BtoB and BtoC studies…
Shoes
Technical clothing
Materials and equipment
Connected apps and objects
Accessories
Food and care
IMASENS is a partner of certified consumer and professional bases allowing access to specific targets in France and internationally: sports coaches, sports club managers, high-level sportsmen, regular sportsmen or early adopters, trend setters, influencers…
A network of renowned specialists capable of decoding consumer behaviour and assessing the level of ergonomics and performance of the accessories or instruments tested (in presentation or from videos): sports coaches, psychomotricians, ergonomists, ethologists, podiatrists, posturologists, physiotherapists…
Use of specific infrastructures (sports halls, gymnasiums, tennis courts, etc.) and partnerships with sports clubs to collect data representative of the actual conditions of use (User Experience)
For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term and long-term consumer communities with photo/video collection. These communities are led by our specially trained researchers.
Imasens offers two types of panels for each sport:
A panel of sensory experts trained on materials and textiles.
A panel of experienced practitioners for the evaluation of equipment/instrument performance.
IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.