Since 2006, IMASENS has been developing innovative approaches and expertise renowned by textile and fashion accessories industry, that are eligible for the Crédit Impôt Recherche.

Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you in all phases of your product or service development: collecting insights, creating and evaluating new concepts, models and prototypes…

AREAS OF APPLICATION

Clothes

 

Linen

 

Leather goods

 

Shoes

 

Jewelry

 

Glasses

 

OUR MEANS

IMASENS is a partner of certified consumer and professional databases allowing access to specific targets in France and internationally: designers, purchasing managers, children, teenagers, seniors, early adopters, trend setters, Influencers…

For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term and long-term consumer communities with photo/video collection. These communities are led by our specially trained researchers.

A panel of experts trained on materials / textiles and whose performance is regularly evaluated.
Our sensory analyses are carried out in a laboratory (NF EN ISO 8589) of 35 individual booths, computerized with The Fizz Network software.

IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.

 

IMASENS is also a network of consumer meeting rooms in France and abroad
Focus groups rooms equipped with one-way mirror.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.

NOS PÔLES D’EXPERTISES

Picto-Inspiration-Imasens

INSPIRATION

Picto-Creation-Imasens

CREATION

Picto-Realisation-Imasens

VALIDATION

Picto-Communication-Imasens-2

COMMUNICATION

OUR SOLUTIONS OF QUALITATIVE – QUANTITATIVE STUDIES

CONSUMERS - PROFESSIONNALS

ImaSwot ™
Range or marketing mix assessment

ImaScope™
Insights, uses and attitudes

ImaSatis™
Satisfaction assessment

ImAssess™
Image and position assessment

ImaLab ™
Co-creation of concept or product

IdeaSens ™
Experts creative workshops ideas generations

ImaScreen ™
Screening of concepts or product ideas

ImaRank ™
Attributes / features / claims ranking

ProtoScreen ™
Screening of prototypes, materials and functionality

ImaPref ™
Compliance, preference, acceptability tests

ImADN ™
Tests of congruence of the sensory / marketing attributes

ImaPerf ™
Practicality and use tests

MixmaTest ™
Marketing mix tests, and psychological price

PackImatest ™
Packaging testing and screening


ComImatest ™
Print or digital communication tests

ComItem ™
Names and logos tests

SENSORY ANALYSIS

UniMap™
Mapping product environment

 

PrefImap™
Mapping of sensory and ergonomic preferences

SensImap™
Sensory mapping

ImaExpert™
Panels of trained and controlled experts

SensoFlash™
Alternative methods

SensoTraining™
Sensory training, creation of internal panels

ComSenso™
Sensory book

DO YOU HAVE A PROJECT?