Since 2006, IMASENS has been developing innovative approaches and expertise renowned by textile and fashion accessories industry, that are eligible for the Crédit Impôt Recherche.
Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you in all phases of your product or service development: collecting insights, creating and evaluating new concepts, models and prototypes…
AREAS OF APPLICATION
Clothes
Linen
Leather goods
Shoes
Jewelry
Glasses
OUR MEANS
IMASENS is a partner of certified consumer and professional databases allowing access to specific targets in France and internationally: designers, purchasing managers, children, teenagers, seniors, early adopters, trend setters, Influencers…
For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term and long-term consumer communities with photo/video collection. These communities are led by our specially trained researchers.
A panel of experts trained on materials / textiles and whose performance is regularly evaluated.
Our sensory analyses are carried out in a laboratory (NF EN ISO 8589) of 35 individual booths, computerized with The Fizz Network software.
IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.
IMASENS is also a network of consumer meeting rooms in France and abroad
Focus groups rooms equipped with one-way mirror.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.
NOS PÔLES D’EXPERTISES
INSPIRATION
CREATION
VALIDATION
