INSPIRATION
CREATION
VALIDATION
COMMUNICATION
COMMUNICATION STEP
“We help you to select and improve the communication that speaks the best to your target.”
You want to
Set up specifications (communication, brochure, logo, etc.)
Improve the incentive value of your communication/packaging
Check or improve your marketing mix
With our solution you will
Test your marketing mix consistency and attractiveness
Select creative areas (pack, logo, names, brochures)
Prioritize your sales arguments, the attributes of your products
Explore your brand’s graphic expression codes
OUR QUALITATIVE & QUANTITATIVE RESEARCH SOLUTIONS
CONSUMERS & PROFESSIONALS
MixmaTest ™
Marketing mix tests, and psychological price
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Objectives: identify the most attractive marketing mix, validate the adequacy of an existing mix with the market expectations.
Methodologies: focus groups, qualitative or quantitative online studies.
PackImaTest ™
Packaging testing and screening
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Objectives: select and improve the most relevant creative areas: shelf impact, approval, incentive value, understanding.
Methodologies: focus groups, online qualitative or quantitative screening, mixed sensory and packaging tests in laboratory or in room.
ComImatest ™
Print or digital communication tests
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Objectives: select and improve the most relevant creative areas: understanding, incentive value, product and brand image, adequacy with the product or the marketing goals.
Methodologies: focus groups, online qualitative or quantitative screening.
ComExplo ™
Exploration of potential forms of expression
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Objectives: identify the images and evocative contents, the chromatic, graphic, visual and textual codes, the icons that may represent the brand, the meaningful words.
Methodologies: focus groups, online anticipation questionnaires.
ComItem ™
Name and logos tests
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Objectives: select and improve the most relevant name, logo or graphic charter: understanding, incentive value, product and brand image, adequacy with the product or the marketing goals.
Methodologies: focus groups, online qualitative or quantitative screening.
SENSORY ANALYSIS
SensoTraining ™
Sensory training, creation of internal panels
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Objectives: train employees in sensory analysis and support the company in setting up an internal panel.
Methodologies: initial or personalized training in sensory analysis, establishment of protocols, company-specific sensory books.
ComSenso ™
Wheel of frangrances / flavours, sensory book, olfactory / gustative fields
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Objectives: develop a visual and segmented presentation of the product line based on its distinctiveness.
Methodologies: static (QDA, spectrum and free choice) and dynamic (SDRs, intensity time).