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IMASENS – Marketing sensoriel – Test consommateur, Analyse et Etude Sensorielle
Marketing & Sensory research – France
IMASENS - Marketing sensoriel - Test consommateur, Analyse et Etude SensorielleIMASENS - Marketing sensoriel - Test consommateur, Analyse et Etude Sensorielle
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  • HOME
  • THE INSTITUTE
  • EXPERTISES
    • Inspiration
    • Creation
    • Validation
    • Communication
  • SECTORS
    • Food sector
    • Cosmetic & perfume sector
    • Household sector
    • Pets sector
    • Health sector
    • Toys and stationery sector
    • Transports & virtual reality sector
    • Sport sector
    • Fashion and accessories
  • NEWS
  • CONTACT US
  • French
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Daily Archives: January 19, 2021

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IMASENS OFFERS YOU ITS OPTIMIX 360° TOOL FOR A COMPLETE DIAGNOSIS OF YOUR RANGE OR MARKETING MIX.

ActualitesBy Aurélia DemouresJanuary 19, 2021

This diagnosis is made in 3 steps   Step 1: evaluation of your packaging / range •  Impact and visibility in a shelf (via our shelf test tool) • Product image and brand conveyed (image mapping) • Attractiveness and understanding of the menions / claims / visuals on pack (hot spot module…) • Identification of…

IMASENS - Marketing sensoriel - Test consommateur, Analyse et Etude Sensorielle


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