This diagnosis is made in 3 steps
Step 1: evaluation of your packaging / range
• Impact and visibility in a shelf (via our shelf test tool)
• Product image and brand conveyed (image mapping)
• Attractiveness and understanding of the menions / claims / visuals on pack (hot spot module…)
• Identification of varieties maximizing coverage potential (TURF before tasting)
• Intention to buy priced / not priced (psychological price module …)
Step 2: hedonic and/or descriptive evaluation of your products
• Hedonic test in room or at home
• Identification of the main areas for improvement (Mean Drop, image assessment after tasting…)
• Crossing hedonic data with descriptive data (cata, rata, flash profiles, sensory panels…)
Step 3: cross-referencing pack and product data and cross-functional assessment
• Congruence pack and product: consistency / inconsistencies to be corrected
• Image mapping of your range / brand: strong points / identities and potentialities to develo
• Ideal range: pillar varieties, to be optimized, to be deprioritized