DISCOVER OUR NEW 2024 MULTI-SECTOR BROCHURE
To find out more about our different areas of expertise, click on the link below: Multi-Sector Brochure 2024
DISCOVER OUR COSMETICS BROCHURE
To find out more about our cosmetics expertise, click on the link below: Cosmetics Brochure 2023
APPROACHES TO INTEGRATE THE SENSORY DYNAMIC OF THE PRODUCT EXPERIENCE
IMASENS is a Marketing and Sensory Research Institute specialized in the fields of Cosmetics and Fragrances. IMASENS is developing mixed sensory and emotional approaches to better explain the sensations perceived by consumers during their product experience. In its research work, IMASENS is increasingly integrating the temporal dynamics of the product experience. IMASENS’ sensory panel carries…