APPROACHES TO INTEGRATE THE SENSORY DYNAMIC OF THE PRODUCT EXPERIENCE

IMASENS is a Marketing and Sensory Research Institute specialized in the fields of Cosmetics and Fragrances. IMASENS is developing mixed sensory and emotional approaches to better explain the sensations perceived by consumers during their product experience. In its research work, IMASENS is increasingly integrating the temporal dynamics of the product experience. IMASENS’ sensory panel carries…

CLAIMS & EFFICACY TESTS IN CHINA

IMASENS is a leading Marketing and Sensory Research Institute specialized in cosmetic consumer and sensory research both in France and internationally. Founded in 2006, IMASENS collaborates with most of cosmetic top brands and is constantly developing tools and its international network to meet the very specific needs of the cosmetics industry.   Indeed, for over 15…