We are proud to announce that IMASENS has collaborated on a study published in the international scientific journal Animals, devoted entirely to animals. In partnership with CEVA, IMASENS conducted a study aimed at developing a new scale for assessing behavioral problems in cats (CABIAS), in order to evaluate and monitor these behaviors in cats. The…
IMASENS is a leading market research agency specialized in cosmetic consumer and sensory research both in France and internationally. Founded in 2006, IMASENS collaborates with most of cosmetic top brands and is constantly developing tools and its international network to meet the very specific needs of the cosmetics industry. IMASENS offers ethnographic approaches (in addition…
In an ever-changing and increasingly competitive hair care market, sensory profiling is a real asset for differentiation. IMASENS offers a detailed analysis of the sensorial characteristics of your product, its galenic, texture, and fragrance, but also explores in detail the application experience and the result on wet and dry hair. Our innovation area, equipped with…
IMASENS has developed a tool that collects both quantitative and qualitative data on owners and their pets. The data collected on our online test platform is then processed by a statistician and a qualitative analyst. This dual approach provides tangible figures and key insights to improve and position your new product. To know more about…