IMASENS has developed a tool that collects both quantitative and qualitative data on owners and their pets.
The data collected on our online test platform is then processed by a statistician and a qualitative analyst.
This dual approach provides tangible figures and key insights to improve and position your new product.
To know more about this tool, contact us!
Our customers testify
“Imasens’ plus was the use of hybrid methods with quantitative data reinforced by in-depth analysis of qualitative feedback. This enabled us not only to better understand the use of our products in development and areas for improvement, but also to create more relevant marketing messages according to pet owner profiles.” C.V Royal Canin
