APPROACHES TO INTEGRATE THE SENSORY DYNAMIC OF THE PRODUCT EXPERIENCE
IMASENS is a Marketing and Sensory Research Institute specialized in the fields of Cosmetics and Fragrances. IMASENS is developing mixed sensory and emotional approaches to better explain the sensations perceived by consumers during their product experience. In its research work, IMASENS is increasingly integrating the temporal dynamics of the product experience. IMASENS’ sensory panel carries…