Since 2006, IMASENS has been developing innovative approaches and expertise renowned by equipment and transport companies, that are eligible for the Crédit Impôt Recherche.
Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product, your pack, your application or your service development: collection insights, creation and evaluation of new concepts, models and prototypes, BtoB and BtoC studies…
AREAS OF APPLICATION
Public transport
Automobile
NTIC app
OUR MEANS
IMASENS is a partner of certified consumer and professional bases allowing access to specific targets in France and abroad.
A network of renowned specialists capable of decoding consumer behaviour and assessing the level of comfort and ownership of the equipment tested (in the present or from videos): psychomotricians, ergonomists, ethologists, Anthropologists…
Use of specific infrastructures (exhibition hall, car circuits, rental of villas…), methods of contextualization, creation of virtual environments in order to collect data representative of the real conditions of use ( User Experience)
A panel of experts trained on the 5 senses and whose performance is regularly evaluated.
Our sensory analyses are carried out in a laboratory (NF EN ISO 8589) of 35 individual booths, computerized with the Fizz network software.
For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term and long-term consumer communities with photo/video collection. These communities are led by our specially trained researchers.
IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.
IMASENS is also a network of consumer meeting rooms in France and abroad
Group focus rooms equipped with one-way mirror.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.
POLES OF EXPERTISE PACKS & PRODUCTS
INSPIRATION
CREATION
VALIDATION
