As part of its new area dedicated to make-up, IMASENS offers PROFESSIONAL EXPERTISE for the evaluation of this product range. Our beauticians assess the organoleptic characteristics of make-up products for the complexion, eyes, lips, and nails, in terms of application, results and suitability for different skin types and complexions. This expertise is essential during the…
We are proud to announce that IMASENS has collaborated on a study published in the international scientific journal Animals, devoted entirely to animals. In partnership with CEVA, IMASENS conducted a study aimed at developing a new scale for assessing behavioral problems in cats (CABIAS), in order to evaluate and monitor these behaviors in cats. The…
IMASENS is a leading market research agency specialized in cosmetic consumer and sensory research both in France and internationally. Founded in 2006, IMASENS collaborates with most of cosmetic top brands and is constantly developing tools and its international network to meet the very specific needs of the cosmetics industry. IMASENS offers ethnographic approaches (in addition…
To find out more about our cosmetics expertise, click on the link below: Cosmetics Brochure 2023
IMASENS is a Marketing and Sensory Research Institute specialized in the fields of Cosmetics and Fragrances. IMASENS is developing mixed sensory and emotional approaches to better explain the sensations perceived by consumers during their product experience. In its research work, IMASENS is increasingly integrating the temporal dynamics of the product experience. IMASENS’ sensory panel carries…
IMASENS is a leading Marketing and Sensory Research Institute specialized in cosmetic consumer and sensory research both in France and internationally. Founded in 2006, IMASENS collaborates with most of cosmetic top brands and is constantly developing tools and its international network to meet the very specific needs of the cosmetics industry. Indeed, for over 15…