Since 2006, IMASENS has been developing innovative approaches and expertise renowned by toy and stationery companies, that are eligible for the Crédit Impôt Recherche.
Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product, your pack, your application or your service development: collection insights, creation and evaluation of new concepts, models and prototypes, pack face tests, BtoB and BtoC studies…
AREAS OF APPLICATION
Writing
Coloring / Drawing
School supplies
Stationery
Toys / Games
OUR MEANS
IMASENS is a partner of certified consumer and professional databases allowing access to specific targets in France and internationally: childcare workers, primary and secondary teachers, cartoonists, parents, teenagers, children, babies
A network of renowned specialists capable of decoding consumer behaviour and assessing the level of ergonomics and appropriation of the tools tested (in the present or from videos): psychomotricians, ergonomists, ethologists, psychologists childhood, sociologists…
Use of specific infrastructures, methods of contextualization, creation of virtual environments (classroom, living place, office corner …) in order to collect data representative of the real conditions of use (User Experience)
A panel of trained experts whose performance is regularly evaluated. The skills of our experts are maintained through regular upgrades.
For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term and long-term consumer communities with photo/video collection. These communities are led by our specially trained researchers.
IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.
IMASENS is also a network of consumer meeting rooms in France and abroad
Group focus rooms equipped with one-way mirror.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.
POLES OF EXPERTISE PACKS & PRODUCTS
INSPIRATION
CREATION
VALIDATION
