Since 2006, IMASENS has been developing innovative approaches and expertise renowned by Pet Food /Pet Care companies, that are eligible for the Crédit Impôt Recherche.
Our dual expertise in sensory evaluation and qualitative and quantitative marketing studies allows us to support you on all phases of your product, your pack, your application or your service development: collection insights, creation and evaluation of new concepts, models and prototypes, claims and pack faces tests, BtoB and BtoC studies…
AREAS OF APPLICATION
Treats
Food
Hygiene
Care
Accessories
Veterinary products
OUR MEANS
IMASENS is a partner of certified consumer and professional databases enabling it to recruit specific targets in France and abroad: veterinarians, prescribers, influencers, owners of all types of animals…
IMASENS collaborates with a network of renowned specialists to decode animal behaviors (in presentation or from videos): specialized educators, behavioral veterinarians, ethologists…
For your home tests in France and internationally, IMASENS is equipped with a secure online, multilingual and responsive testing platform: questionnaire administration, blogs, forums, focus groups online, short-term consumer communities and long-term with photo/video collection. These communities are led by our specially trained researchers.
IMASENS has a network of partners in France and abroad to carry out multi-center qualitative tests (focus groups, interviews…) or quantitative (central rental tests, home tests…) in all your markets.
IMASENS is also a network of consumer meeting rooms in France and abroad
Focus group rooms equipped one-way mirror.
Individual interview rooms equipped with a video-conference system for conducting recorded and/or filmed interviews.
IMASENS has a reconditioning room: a fume cupboard, allowing the reconditioning of products in ultra-clean environment and neutral pack in respect of the BPH.
POLES OF EXPERTISE PACKS & PRODUCTS
INSPIRATION
CREATION
VALIDATION
COMMUNICATION
OUR SOLUTIONS OF QUALITATIVE – QUANTITATIVE STUDIES
CONSUMERS - PROFESSIONNALS
ImaLab ™
Co-creation of concept or product
IdeaSens ™
Expert creative workshops, ideas generations
ImaScreen ™
Screening of concepts or product ideas
ImaRank ™
Attributes / features / claims ranking
ProtoScreen ™
Screening of prototypes, ingredients and functionality
ImaPref ™
Compliance, preference, acceptability or appetence tests
ImaPerf ™
Convenience tests, efficiency, claims
UsaPref ™
Tests on the integration of a product into practices and uses
SensoSniff™
Fragrances tests
MixmaTest ™
Marketing mix tests, and psychological price
PackImatest ™
Packaging testing and screening
ComImatest ™
Print or digital communication tests
ComItem ™
Names and logos tests
SOME OF OUR REFERENCES
